MassiveImpact

A leading performance mobile advertising platform specializing in social media promotion of mobile applications.

Business Software
Acquired by General Mobile Corporation- GMobi
Acquired Tel Aviv-Yafo, Israel Founded 2007
LinkedIn
Last updated 2026-07-26
Total raised
$1.5M
Last: Undisclosed Round 2015-05
Stage
Acquired
Founded
2007
Headcount
5
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

MassiveImpact is a performance advertising platform reaching more than 1 billion mobile internet users in190 countries. The company uses TargetAdLive, its real-time propriety technology, to guarantee advertiser ROI while maximizing traffic monetization for publishers. MassiveImpact provides app developers and mobile site publishers with an end-to end platform that supports the full lifecycle, from ad publishing and targeting to back-end performance tracking and analytics, resulting in inventory monetization, app discovery, and user acquisition. MassiveImpact works with many leading blue chip customers, including Citibank, the American Insurance Association (AIA), Gameloft, EA Games, and other global brands.

Funding history · 1 round · $1.5M total

2015-04
Undisclosed Round $1.5M
★ Singtel Innov8

Headcount over time

From 31 (2017-02) to 8 (2023-11) · -23 (-74%) · 2 points · source: Finder history + radar grounding
310 2017-02 2023-11

Q&A

What is MassiveImpact's primary business?
MassiveImpact is a performance mobile advertising platform that specializes in social media promotion of mobile applications. It reaches over 1 billion mobile internet users across 190 countries using its proprietary TargetAdLive technology.
When was MassiveImpact founded?
MassiveImpact was founded in January 2007.
What is the current status of MassiveImpact?
MassiveImpact was acquired by General Mobile Corporation- GMobi in August 2016 and is currently inactive.
How much funding did MassiveImpact raise in total?
MassiveImpact raised a total of $10,000,000 USD.
Which company acquired MassiveImpact and when?
MassiveImpact was acquired by General Mobile Corporation- GMobi in August 2016.
What is MassiveImpact's employee count?
MassiveImpact has 1-10 employees.
Who are some of MassiveImpact's notable customers?
MassiveImpact has worked with blue-chip customers including Citibank, the American Insurance Association (AIA), Gameloft, and EA Games.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

adtechpublishersmobile-advertisinguser-acquisitioncampaign-optimizationmarketingpatent-pendingmonetizationmobile-marketingadvertisingtargetingconversion-optimizationadvertisers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/126273
Facebookfacebook.com/MassiveImpactLtd
YouTubeyoutube.com/channel/UCeQJJhzavs4fgGr52AGWnzw

Identifiers & details

Founded2007-1
Employees (exact)5
Status reasonAcquired (Inactive) by General Mobile Corporation- GMobi on Aug 2016 - closed due to acquisition

Acquisitions & public offerings

Acquired by General Mobile Corporation- GMobi 2016-08

Radar intelligence

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)513729897
Statusמחוסלת מרצון — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2005-09-07
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2017
Active charges / liens0
Registry events0
Registered addressהארד 3 תל אביב - יפו