MassiveImpact

End-to-End Performance Advertising Platform

Business Software
Acquired (Inactive) by General Mobile Corporation- GMobi on Aug 2016 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2007
LinkedIn
Total raised
$1.5M
Last: Undisclosed 2015-05
Stage
Acquired
Founded
2007
Headcount
8
HQ
Tel Aviv-Yafo
Sector
Business Software

About

MassiveImpact is a performance advertising platform reaching more than 1 billion mobile internet users in190 countries. The company uses TargetAdLive, its real-time propriety technology, to guarantee advertiser ROI while maximizing traffic monetization for publishers. MassiveImpact provides app developers and mobile site publishers with an end-to end platform that supports the full lifecycle, from ad publishing and targeting to back-end performance tracking and analytics, resulting in inventory monetization, app discovery, and user acquisition. MassiveImpact works with many leading blue chip customers, including Citibank, the American Insurance Association (AIA), Gameloft, EA Games, and other global brands.

Funding history · 1 round · $1.5M total

2015-05
Undisclosed $1.5M

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

adtechpublishersmobile-advertisinguser-acquisitioncampaign-optimizationmarketingpatent-pendingmonetizationmobile-marketingadvertisingtargetingconversion-optimizationadvertisers