MassiveImpact

End-to-End Performance Advertising Platform

Business Software
Acquired by General Mobile Corporation- GMobi
Acquired Tel Aviv-Yafo, Israel Founded 2007
LinkedIn
Last updated 2026-06-18
Total raised
$1.5M
Last: 2015-05
Stage
Acquired
Founded
2007
Headcount
8
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

MassiveImpact is a performance advertising platform reaching more than 1 billion mobile internet users in190 countries. The company uses TargetAdLive, its real-time propriety technology, to guarantee advertiser ROI while maximizing traffic monetization for publishers. MassiveImpact provides app developers and mobile site publishers with an end-to end platform that supports the full lifecycle, from ad publishing and targeting to back-end performance tracking and analytics, resulting in inventory monetization, app discovery, and user acquisition. MassiveImpact works with many leading blue chip customers, including Citibank, the American Insurance Association (AIA), Gameloft, EA Games, and other global brands.

Funding history · 1 round · $1.5M total

2015-05

Q&A

What is MassiveImpact's primary business?
MassiveImpact operates as an end-to-end performance advertising platform, reaching over 1 billion mobile internet users across 190 countries. It utilizes its proprietary TargetAdLive technology to ensure advertiser ROI and maximize traffic monetization for publishers.
When was MassiveImpact founded?
MassiveImpact was founded in January 2007.
How many employees does MassiveImpact have?
MassiveImpact has 1-10 employees.
What was MassiveImpact's total funding raised?
MassiveImpact raised a total of $1,500,000.
When was MassiveImpact's last funding round and who participated?
MassiveImpact's last funding round occurred in May 2015, with Singtel Innov8 participating.
When and by whom was MassiveImpact acquired?
MassiveImpact was acquired by General Mobile Corporation- GMobi in August 2016.
What types of customers does MassiveImpact target?
MassiveImpact targets enterprise and professional services, marketing and sales, and advertising customers.
Who are some of MassiveImpact's notable customers?
MassiveImpact works with customers such as Citibank, the American Insurance Association (AIA), Gameloft, and EA Games.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B

Tags

adtechpublishersmobile-advertisinguser-acquisitioncampaign-optimizationmarketingpatent-pendingmonetizationmobile-marketingadvertisingtargetingconversion-optimizationadvertisers
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