MassiveImpact is a performance advertising platform reaching more than 1 billion mobile internet users in190 countries. The company uses TargetAdLive, its real-time propriety technology, to guarantee advertiser ROI while maximizing traffic monetization for publishers. MassiveImpact provides app developers and mobile site publishers with an end-to end platform that supports the full lifecycle, from ad publishing and targeting to back-end performance tracking and analytics, resulting in inventory monetization, app discovery, and user acquisition. MassiveImpact works with many leading blue chip customers, including Citibank, the American Insurance Association (AIA), Gameloft, EA Games, and other global brands.