MarkIT develops a new way to empower retailers using information technology. MarkIT mobile app makes shopping time-efficient by turning any mobile device into a self-use register. MarkIT brings the advantages of online shopping into brick-and-mortar stores, increasing profit in retail locations by reducing the need for cashiers and improving customer experience. Using MarkIT enables to the retailer's customers to purchase items in-store without waiting in lines. Shoppers simply scan the items they want, pay for them through the app and exit the store in fast and easy way.