About
Transforming Images and Videos into Movies
Magisto offers a platform for sharing experiences through video. Its web and mobile apps enable users to automatically edit videos and share them. Magisto's emotion-sense technology enables users to turn their images and videos into high-quality movies without the need for any prior video-editing experience. Users record and upload their videos, select a theme and background music, and provide a title. The company's artificial-intelligence engines then analyze the footage on three levels: visual, audio, and storytelling. In minutes, Magisto transforms the users' videos into edited movies, complete with music and effects.
Identity
| Name | Magisto |
|---|---|
| Slug | magisto |
| Former names | SightEra Technologies |
| Type / kind | startup |
| Crunchbase ID | magisto |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN6_mZcJDA |
Status
| Status | inactive |
|---|---|
| Status reason | Acquired (Inactive) by Vimeo on Apr 2019 - closed due to acquisition |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Ness Ziona |
| HQ address | HaMazmera St 3, Ness Ziyyona, Israel |
Web & social
| https://www.linkedin.com/company/2641311 | |
| Twitter / X | https://twitter.com/magisto |
| https://www.facebook.com/Magisto | |
| YouTube | https://www.youtube.com/user/magisto |
Classifications
Primary sector Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content ProductionDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesWebMobile
Target customers
ConsumersMedia & EntertainmentMedia
Business models
B2BB2C
Tags
social-mediavideo-sharingartificial-intelligencemoviesvideo-editingphotosmobile-applicationsdigital-storytellinglead-generationcustomer-engagementvideo-advertisingvideo-marketingbranding
Funding
| Total raised | $29.1M |
|---|---|
| Current stage | Acquired |
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