Last updated 2026-07-20
- Raised Series A led by Norwest Venture Partners, Apr 2021
Total raised
—
Last: Undisclosed Round 2021-05
Stage
Mature
Founded
2015
Headcount
131
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
MAËLYS is a direct-to-consumer (DTC) body care brand that focuses on creating innovative, science-backed solutions for women's body concerns. They offer a range of products designed to shape, lift, and firm the skin, addressing issues like cellulite, stretch marks, and loose skin. The company emphasizes a body-positive ethos and utilizes a data-driven approach to product development and customer experience. Their products are marketed primarily in North America and Europe through their online platform and retail partnerships with stores like Ulta Beauty and Shoppers Drug Mart.
Funding history · 1 round · — total
2021-04
A Round
Undisclosed
★ Norwest Venture PartnersLeumi PartnersBarinboim Group
Headcount over time
From 2 (2019-08) to 128 (2026-03) · +126 (+6300%) · 15 points · source: Finder history + radar grounding
Q&A
- What is Maelys Cosmetics' primary business?
- Maelys Cosmetics operates as an online Direct-to-Consumer body care company, focusing on creating targeted solutions for specific skin concerns using data, marketing, technology, and product innovation.
- When was Maelys Cosmetics founded?
- Maelys Cosmetics was founded in March 2015.
- How many employees does Maelys Cosmetics have?
- Maelys Cosmetics has 51–200 employees.
- What is the total amount of funding Maelys Cosmetics has raised?
- Maelys Cosmetics has raised a total of $30,000,000 USD.
- When was Maelys Cosmetics' last funding round and who were the lead investors?
- Maelys Cosmetics' last funding round occurred in May 2021, with Norwest Venture Partners as a lead investor.
- Where is Maelys Cosmetics headquartered?
- Maelys Cosmetics is headquartered in Tel Aviv-Yafo, Center District, Israel.
- Who are the co-founders of Maelys Cosmetics?
- The co-founders of Maelys Cosmetics are Yaniv Citron and Daniel De Castro. Tomer Arzoan and Yaniv Dagan were also co-founders but are no longer with the company.
- What is Maelys Cosmetics' primary sector classification?
- Maelys Cosmetics' primary sector classification is Retail Platforms.
Team · 4
Daniel De Castro
Founder · Co-Founder
Yaniv Dagan
Founder · Co-Founder
Yariv Citron
Founder · Co-Founder
Tomer Arzoan
Founder · Co-Founder
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Health Tech & Life SciencesPharma & Medical BiotechnologyCosmetic MaterialsRetail PlatformsGoods
Technologies
Materials & Substances
Target customers
ConsumersDemographics & FamilyWomen
Business model
B2C
Tags
marketplacecosmeticsecommercewellnessdermatologyveganswomenskin-caretreatmentsonline-retailerswomen-healthdirect-to-consumer
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | maelyscosmetics.com/ |
|---|---|
| linkedin.com/company/55057307 | |
| facebook.com/MaelysCosmetics | |
| YouTube | youtube.com/channel/UCd9KhyruiJR4kRNP6Ho4Ctw |
| instagram.com/maelys_cosmetics |
Identifiers & details
| Legal name | Maelys Cosmetics Ltd. |
|---|---|
| Former names | TIDI Holdings |
| Founded | 2015-3 |
| Employees (exact) | 131 |
| Offices | New York |
Radar intelligence
Web history (Wayback)
| Domain | maelyscosmetics.com |
|---|
Certificate / subdomain footprint
| Subdomains | 80 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515227767 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-03-30 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 1 — annual_report (1) |
| Registered address | ריב~ל 7 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-20 | דו~ח שנתי-שינוי בהוראות בתקנון |