Last updated 2026-06-18
- Raised funding round led by Norwest Venture Partners, May 2021
Total raised
$30.0M
Last: 2021-05
Stage
Mature
Founded
2015
Headcount
126
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
Maelys Cosmetics is breaking the mold of the body care industry by using a unique combination of data, marketing, technology, and product innovation to create targeted solutions for specific skin concerns. Its power-packed, clinically tested formulas deliver real results, allowing women to shape, tone, and tighten their way to the body they deserve.
Funding history · 1 round · $30.0M total
2021-05
Q&A
- What is Maelys Cosmetics' primary business?
- Maelys Cosmetics operates as an online Direct-to-Consumer body care company, focusing on creating targeted solutions for specific skin concerns using data, marketing, technology, and product innovation.
- When was Maelys Cosmetics founded?
- Maelys Cosmetics was founded in March 2015.
- How many employees does Maelys Cosmetics have?
- Maelys Cosmetics has 51–200 employees.
- What is the total amount of funding Maelys Cosmetics has raised?
- Maelys Cosmetics has raised a total of $30,000,000 USD.
- When was Maelys Cosmetics' last funding round and who were the lead investors?
- Maelys Cosmetics' last funding round occurred in May 2021, with Norwest Venture Partners as a lead investor.
- Where is Maelys Cosmetics headquartered?
- Maelys Cosmetics is headquartered in Tel Aviv-Yafo, Center District, Israel.
- Who are the co-founders of Maelys Cosmetics?
- The co-founders of Maelys Cosmetics are Yaniv Citron and Daniel De Castro. Tomer Arzoan and Yaniv Dagan were also co-founders but are no longer with the company.
- What is Maelys Cosmetics' primary sector classification?
- Maelys Cosmetics' primary sector classification is Retail Platforms.
Team · 4
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Health Tech & Life SciencesPharma & Medical BiotechnologyCosmetic MaterialsRetail PlatformsGoods
Technologies
Materials & Substances
Target customers
ConsumersDemographics & FamilyWomen
Business model
B2C
Tags
marketplacecosmeticsecommercewellnessdermatologyveganswomenskin-caretreatmentsonline-retailerswomen-healthdirect-to-consumer
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | maelyscosmetics.com/ |
|---|---|
| linkedin.com/company/55057307 | |
| facebook.com/MaelysCosmetics | |
| YouTube | youtube.com/channel/UCd9KhyruiJR4kRNP6Ho4Ctw |
| instagram.com/maelys_cosmetics |
Identifiers & details
| Former names | TIDI Holdings |
|---|---|
| Founded | 2015-3 |
| Employees (exact) | 126 |
| Offices | New York |
Radar intelligence
Web history (Wayback)
| Domain | maelyscosmetics.com |
|---|
Certificate / subdomain footprint
| Subdomains | 80 |
|---|