Last updated 2026-09-06
- Raised $25M Series C led by Pitango Growth, Aug 2021
- Raised $11M Series A led by Avigdor Willenz, May 2018
Total raised
$36.0M
Stage
Mature
Founded
2012
Headcount
63
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
Madlan is a real estate platform revolutionizing the way people buy and rent new homes by empowering them with knowledge. It is a leading marketplace and a valuable tool for agents, providing useful information using big data algorithms and artificial intelligence. Founded in Tel Aviv, Madlan facilitates the purchase of real estate with greater transparency. The platform offers detailed information on properties, including historical prices, current listings, neighborhood data, and trends in the real estate market. Madlan is powered by Rosetal System Information Ltd.. Madlan operates in Israel and was formerly known as Localize.city in the US.
Funding history · 2 rounds · $36.0M total
2 events/rounds · $36.0M Total Funding: $36.0M in Private Equity
Aug 2021
May 2018
★ Avigdor Willenz★ additional investors
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Q&A
- What is Madlan's primary business?
- Madlan operates as a market intelligence platform for the real estate market, offering detailed information on properties, historical prices, current listings, and neighborhood data, primarily in Israel.
- When was Madlan founded?
- Madlan was founded in February 2012.
- Where is Madlan's headquarters located?
- Madlan's headquarters is located in Tel Aviv-Yafo, Israel.
- What is Madlan's primary sector?
- Madlan's primary sector is Retail Platforms.
- What business models does Madlan utilize?
- Madlan uses both B2C and B2B business models.
- What technologies does Madlan primarily use?
- Madlan primarily uses Platforms & Interfaces and Web technologies.
Team · 5
Tal Kopel
CEO
Omer Granot
Chairman Of The Board Of Directors
Steve Kalifowitz
President and Director of US Operations (formerly Localize.city)
Mushon Zer-Aviv
Head of Design (formerly Localize.city)
Miki Gevirtz
R&D Group Manager
Sectors & technology
Primary sector
Retail Platforms
Technologies
Target customers
Business model
B2CB2B
Tags
real-estatemarketplaceproptech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | madlan.co.il/ |
|---|---|
| linkedin.com/company/80022853 | |
| facebook.com/madlan.co.il | |
| Wikipedia | he.wikipedia.org/wiki/%D7%9E%D7%93%D7%9C%D7%9F |
| Wikidata | wikidata.org/wiki/Q66764615 |
Identifiers & details
| Legal name | Rosetal System Information Ltd. |
|---|---|
| Founded | 2012-2 |
| Employees (exact) | 63 |
| Wikidata QID | Q66764615 |
Radar intelligence
Web history (Wayback)
| Domain | madlan.co.il |
|---|
Wikidata
| QID | Q66764615 |
|---|
Certificate / subdomain footprint
| Subdomains | 38 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514733930 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2012-02-06 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 1 — violation (1) |
| Registered address | עמינדב 21 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |