Mad Fairy founded SpeechCoins, software that converts any document into a mobile game that helps users memorize and understand the document's content. SpeechCoins is intended for compliance departments in small-to-large enterprises. It provides a way to verify that the employees have read and understood the company's regulation documents by analyzing each employee's playing score. This is done using natural language processing to create relevant trivia questions. Mad Fairy's profits go to funding animal and human rights NGOs.