Highlights
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About
Ad Exchange Solutions for eCommerce
Mabaya is a SaaS company that provides retailers with an ad exchange platform designed to maximize monetization opportunities in their online stores or marketplaces. Itsplatform enables brands to promote products with in-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue, and profit margin. Retailers can also promote products with high sales potential in multiple locations across the site using big data algorithms to ensure maximum performance. Mabaya is a Lool Ventures portfolio company developed by Doobe in Site.
Identity
| Name | Mabaya |
|---|---|
| Slug | mabaya |
| Type / kind | startup |
| Crunchbase ID | mabaya |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN7no8wLDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by Criteo on May, 2021 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Center District |
| HQ city | Tel Aviv-Yafo |
| HQ address | Rokah Avenue 101, Tel Aviv-Yafo, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebSearch Engine
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersCommerce & RetailDistribution ChannelseCommerce Platforms
Business models
B2B
Tags
marketingonline-shoppingecommercesaasonline-retailerstargetingmonetizationbig-data-analyticsadvertisingadvertisersadtech
Funding
| Total raised | $3.5M |
|---|---|
| Current stage | Acquired |
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