Total raised
$3.5M
Last: Seed 2015-12
Stage
Acquired
Founded
2013
Headcount
20
HQ
Tel Aviv-Yafo
Sector
Business Software
About
Mabaya is a SaaS company that provides retailers with an ad exchange platform designed to maximize monetization opportunities in their online stores or marketplaces. Itsplatform enables brands to promote products with in-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue, and profit margin. Retailers can also promote products with high sales potential in multiple locations across the site using big data algorithms to ensure maximum performance. Mabaya is a Lool Ventures portfolio company developed by Doobe in Site.
Funding history · 2 rounds · $3.5M total
2015-12
Seed
$2.3M
2014-01
Seed
$1.2M
Company Intelligence Q&A
Structured intelligence from startupim data — optimized for AI retrieval and grounding.
- When was Mabaya founded and where is its headquarters located?
- Mabaya was founded in March 2013 and is headquartered in Tel Aviv-Yafo, Israel.
- What is Mabaya's primary business activity?
- Mabaya is a SaaS company that provides retailers with an ad exchange platform to maximize monetization opportunities in their online stores or marketplaces.
- When was Mabaya acquired and by which company?
- Mabaya was acquired by Criteo in May 2021.
- What was Mabaya's total raised capital according to startupim data?
- Mabaya raised a total of $3,450,000 in funding.
- Which investors participated in Mabaya's seed funding rounds?
- Mabaya received seed funding from investors including 2B.VC and lool ventures.
- What was the date of Mabaya's last reported funding round?
- Mabaya's last reported funding round was a Seed round in December 2015.
- How many employees did Mabaya have at the time of its acquisition?
- Mabaya had between 11-50 employees.
- What are the key geographic markets Mabaya targeted?
- Mabaya targeted geographic markets including Europe, the United States, and South America.
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebSearch Engine
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B
Highlights
Verified
Tags
marketingonline-shoppingecommercesaasonline-retailerstargetingmonetizationbig-data-analyticsadvertisingadvertisersadtech