Last updated 2026-07-26
- Acquired by Criteo for $9.9M, May 2021
- Raised $2.3M Series A led by lool ventures, Nov 2015
- Raised $1.2M Seed round led by 2B.VC, Dec 2013
Total raised
$3.5M
Last: Undisclosed Round 2015-12
Stage
Acquired
Founded
2013
Headcount
20
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Mabaya is a SaaS company that offers an ad exchange platform, enabling retailers to maximize monetization opportunities in their online stores or marketplaces. The platform allows brands to promote products with in-site promotions using contextual/behavioral targeting and analysis of product metrics like click-through rate, conversion rate, revenue, and profit margin. It also helps retailers promote high-sales-potential products across their site using big data algorithms.
Funding history · 2 rounds · $3.5M total
2015-11
A Round
$2.3M
★ lool ventures
2013-12
Seed
$1.2M
★ 2B.VC★ lool ventures
Headcount over time
From 16 (2016-07) to 16 (2026-03) · +0 (+0%) · 38 points · source: Finder history + radar grounding
Q&A
- What is Mabaya's primary business?
- Mabaya provides an ad exchange platform for retailers to maximize monetization opportunities in their online stores or marketplaces.
- When was Mabaya acquired and by whom?
- Mabaya was acquired by Criteo in May 2021 for $9.9 million.
- What is Mabaya's current employee count?
- Mabaya has an employee count in the 11-50 range.
- Where is Mabaya headquartered?
- Mabaya is headquartered in Tel Aviv-Yafo, Israel.
- When was Mabaya founded?
- Mabaya was founded in March 2013.
- What was Mabaya's last funding round?
- Mabaya's last funding round was a Seed round in December 2015, raising $2.25 million with Lool Ventures as a lead investor.
- Who are the co-founders of Mabaya?
- The co-founders of Mabaya are Jonathan Kogan, Dan Chen, and Avi Rabinovich.
- What is Mabaya's total amount raised?
- Mabaya raised a total of $3.45 million across its funding rounds.
Team · 3
Jonathan Kogan
Founder · Co-founder & CEO
Dan Chen
Founder · Co-founder & COO
Avi Rabinovich
Founder · Co-founder & CEO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebSearch Engine
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B
Highlights
Verified
Tags
marketingonline-shoppingecommercesaasonline-retailerstargetingmonetizationbig-data-analyticsadvertisingadvertisersadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | mabaya.com |
|---|---|
| linkedin.com/company/5013060 | |
| facebook.com/mabayanetwork | |
| YouTube | youtube.com/channel/UC9W7W-Ggluv-2jbxOzeDalA |
Identifiers & details
| Founded | 2013-3 |
|---|---|
| Employees (exact) | 20 |
| Offices | Chantilly; New York; Frankfurt am Main |
| Status reason | Acquired by Criteo on May, 2021 |
Acquisitions & public offerings
Acquired by Criteo 2021-05 $9.9M
Radar intelligence
Web history (Wayback)
| Domain | mabaya.com |
|---|
Certificate / subdomain footprint
| Subdomains | 16 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514892959 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-03-03 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 3 — other (1), annual_report (1), people (1) |
| Registered address | הרכבת 58 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-03-31 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-04-21 | דו~ח שנתי-הסרת בעל תפקיד |
| 2026-06-14 | עדכון בעלי תפקידים |