Last updated 2026-06-18
- Acquired by Criteo, May 2021
- Raised $2.3M funding round, Dec 2015
- Raised $1.2M funding round, Jan 2014
Total raised
$3.5M
Last: 2015-12
Stage
Acquired
Founded
2013
Headcount
20
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Mabaya is a SaaS company that provides retailers with an ad exchange platform designed to maximize monetization opportunities in their online stores or marketplaces. Itsplatform enables brands to promote products with in-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue, and profit margin. Retailers can also promote products with high sales potential in multiple locations across the site using big data algorithms to ensure maximum performance. Mabaya is a Lool Ventures portfolio company developed by Doobe in Site.
Funding history · 2 rounds · $3.5M total
2015-12
$2.3M
2014-01
$1.2M
Q&A
- What is Mabaya's primary business?
- Mabaya is a SaaS company that provides retailers with an ad exchange platform designed to maximize monetization opportunities in their online stores or marketplaces.
- When was Mabaya founded?
- Mabaya was founded in March 2013.
- What is Mabaya's current status?
- Mabaya was acquired by Criteo in May 2021.
- What was Mabaya's total funding raised?
- Mabaya raised a total of $3,450,000 USD across its funding rounds.
- Which investors participated in Mabaya's January 2014 funding round?
- In January 2014, Mabaya raised $1,200,000 USD with participation from 2B.VC and Lool Ventures.
- Which investor participated in Mabaya's December 2015 funding round?
- In December 2015, Mabaya raised $2,250,000 USD with participation from Lool Ventures.
- Who are the co-founders of Mabaya?
- The co-founders of Mabaya are Jonathan Kogan (Co-founder & CEO), Dan Chen (Co-founder & COO), and Avi Rabinovitch (Co-founder, no longer with the company).
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebSearch Engine
Target customers
ConsumersProfessionals & Gig EconomyOnline RetailersCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B
Highlights
Verified
Tags
marketingonline-shoppingecommercesaasonline-retailerstargetingmonetizationbig-data-analyticsadvertisingadvertisersadtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | mabaya.com |
|---|---|
| linkedin.com/company/5013060 | |
| facebook.com/mabayanetwork | |
| YouTube | youtube.com/channel/UC9W7W-Ggluv-2jbxOzeDalA |
Identifiers & details
| Founded | 2013-3 |
|---|---|
| Employees (exact) | 20 |
| Offices | Chantilly; New York; Frankfurt am Main |
| Status reason | Acquired by Criteo on May, 2021 |
Acquisitions & public offerings
Acquired by Criteo 2021-05
Radar intelligence
Web history (Wayback)
| Domain | mabaya.com |
|---|