Lucky Color Inc. (Trestique)

Trestique offers a refillable, zero-waste makeup routine that is clean, cruelty-free and easy to use, carry, and apply.

Beauty Tech
Active
New York, United States Founded 2023
Website ↗
Last updated 2026-08-21
Total raised
Stage
Founded
2023
Headcount
HQ
New York, United States
Sector
Beauty Tech

About

Trestique is a beauty brand focused on simplifying makeup routines with multi-tasking, 2-in-1 makeup crayons and sticks that feature built-in application tools. The company emphasizes clean, vegan, and cruelty-free formulas, and has transitioned to a 100% refillable, zero-waste packaging system made from recycled materials. Trestique aims to provide convenient, on-the-go beauty solutions while minimizing environmental impact.

Q&A

What is the primary focus of Lucky Color Inc. (Trestique)?
Lucky Color Inc. (Trestique) focuses on simplifying makeup routines with multi-tasking, 2-in-1 makeup crayons and sticks that feature built-in application tools, emphasizing clean, vegan, and cruelty-free formulas.
What is Trestique's approach to packaging and environmental impact?
Trestique has transitioned to a 100% refillable, zero-waste packaging system made from recycled materials, aiming to minimize environmental impact.
When was Lucky Color Inc. (Trestique) founded?
Lucky Color Inc. (Trestique) was founded in 2023.
Where is Lucky Color Inc. (Trestique) headquartered?
Lucky Color Inc. (Trestique) is headquartered in New York, United States.
Who are the co-founders of Lucky Color Inc. (Trestique)?
The co-founders of Lucky Color Inc. (Trestique) are Jenn Kapahi and Jack Bensason, both appointed in 2015.
What is Lucky Color Inc. (Trestique)'s primary sector?
Lucky Color Inc. (Trestique)'s primary sector is Beauty Tech.
What business models does Lucky Color Inc. (Trestique) utilize?
Lucky Color Inc. (Trestique) utilizes a Direct-to-Consumer (D2C) business model.

Team · 3

Jenn Kapahi
Founder · Co-founder and CEO
Jack Bensason
Founder · Co-founder and Co-CEO
Mr. Asaf Landau
Co-CEO

Sectors & technology

Primary sector
Beauty Tech
Target customers
Business model
D2C
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External links

Websitetrestique.com

Identifiers & details

Founded2023