Loops

Loops is an AI-powered product growth platform that helps product and data teams find impactful growth opportunities hidden across product data.

Business Software
Active
Seed Tel Aviv-Yafo, Israel Founded 2020
Last updated 2026-07-20
Total raised
$14.0M
Last: Undisclosed Round 2022-11
Stage
Seed
Founded
2020
Headcount
55
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Loops is an Israeli startup founded in 2020 that has developed a product growth platform. The company offers an analytics tool that helps product and data teams identify growth opportunities within their product data. Loops' no-code solution connects to various data sources and utilizes proprietary analyses and machine learning models to map cause and effect directly to a company's Key Performance Indicators (KPIs). It aims to eliminate guesswork by identifying and prioritizing impactful opportunities and recommending actions, ultimately helping teams build better and more profitable products. Loops emphasizes a privacy-first mindset and does not store user-level data. The company also offers "Scout by Loops," an AI Analytics Agent that provides self-serve analytics and causal insights, freeing analysts to focus on deep research and unlocking growth opportunities. It monitors KPIs and delivers accurate, causal insights.

Funding history · 1 round · $14.0M total

2022-10
Seed $14.0M
★ Scale Venture PartnersBen ShankenCasey WintersBrian BalfourLenny RachitskyCardumen CapitalDarius Contractor

Headcount over time

From 12 (2021-12) to 48 (2026-01) · +36 (+300%) · 32 points · source: Finder history + radar grounding
570 2021-12 2026-01

Q&A

What is Loops' primary business activity?
Loops provides an analytics platform designed for product managers and growth managers to help them with product decisions by leveraging AI models and analyses.
When was Loops founded?
Loops was founded in July 2020.
What is the total amount of funding Loops has raised to date?
Loops has raised a total of $14,000,000 USD.
When was Loops' last funding round and who were the lead investors?
Loops' last funding round occurred in November 2022, with Scale Venture Partners as a lead investor.
What is the current employee count for Loops?
Loops has an employee count in the 51-200 range.
Who are the co-founders of Loops?
The co-founders of Loops are Tom Laufer and Ido Adiv.
What is Loops' current stage of funding?
Loops is currently in the Seed stage of funding.
What is the primary sector Loops operates in?
Loops operates primarily in the Business Software sector.

Team · 2

Tom Laufer
Founder · Co-Founder and CEO
Ido Adiv
Founder · Co-Founder and CTO

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision Support
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional Services
Business model
B2B

Tags

software-applicationsbehavior-analyticsproduct-managemententerprise-solutionsdata-analyticssoftware-developmentartificial-intelligenceproductivity
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitegetloops.ai
LinkedInlinkedin.com/company/75030462
Facebookfacebook.com/profile.php?id=100076213206074

Identifiers & details

Former namesSpotnix
Founded2020-7
Employees (exact)55

Radar intelligence

Patents

EPO23

Publications (Crossref)

Works5

Web history (Wayback)

Domaingetloops.ai

Certificate / subdomain footprint

Subdomains18

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)516228327
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2020-07-23
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2025
Active charges / liens0
Registry events3 — annual_report (2), charge (1)
Registered addressטברסקי 9 תל אביב - יפו

Recent registry events

DateEvent
2025-12-24דו~ח שנתי-הקצאת מניות
2025-12-24דו~ח שנתי-עדכון בעלי מניות
2026-05-17סילוק שעבוד