LIP is an online platform designed to help user-generated-video owners sell their content to media outlets worldwide, with full attribution and at the highest price available. Video owners simply upload their videos to LIP, specify the appropriate category, and set their price. LIP's editors then distribute users videos to multiple media outlets. News publishers are always looking for relevant new content to use in their news feeds. At the same time, newsworthy original content is continually being generated by smartphone owners taking videos of the events occurringaround them. LIPs technology helps bridge thegap between the two, to the benefit ofvideo creators and publishers alike.