Last updated 2026-07-26
Total raised
—
Last: A Round 2021-10
Stage
Series A
Founded
2013
Headcount
108
HQ
Tel Aviv, Israel
Sector
Retail Platforms
About
Karma is an innovative AI-driven shopping agent and network dedicated to enhancing the online shopping experience through Agentic Commerce (A-Commerce). Available as a browser extension and a mobile app, Karma enables over 7 million users to save items from other sites in one place, get notified when they go on sale, view coupon codes at checkout, and earn cash back. Karma proudly partners with over 100,000 retailers and brands, including top-tier names like Nike, Sephora, AT&T, Dell, Walmart, Nordstrom, Target, Alo Yoga, and Expedia.
Headcount over time
108 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is Karma's primary business and how many users does it serve?
- Karma is an AI-powered online shopping assistant and savings platform that enhances the online shopping experience through Agentic Commerce (A-Commerce). It serves over 7 million users.
- When was Karma founded and where is its headquarters located?
- Karma was founded in September 2013 and is headquartered in Tel Aviv, Israel.
- What was Karma's most recent funding round and which investors participated?
- Karma's most recent disclosed funding round was a Series A in October 2021, which raised $25,000,000. It was led by Target Global and MoreTech Ventures.
- Who are the co-founders of Karma?
- The co-founders of Karma are Jonathan Friedman, who serves as Co-founder & CEO, and Ronen Yuval-Hoch, who serves as Co-founder & COO.
- What is the total amount of funding Karma has raised to date?
- Karma has raised a total of $35,000,000 USD.
- Which types of retailers and brands does Karma partner with?
- Karma partners with over 100,000 retailers and brands, including Nike, Sephora, AT&T, Dell, Walmart, Nordstrom, Target, Alo Yoga, and Expedia.
- What is Karma's primary sector and what technologies does it utilize?
- Karma's primary sector is Retail Platforms. It utilizes technologies such as Platforms & Interfaces, Mobile, Web, AI, Machine Learning, and Predictive Analytics.
Team · 6
Jonathan Friedman
Founder · Co-founder & CEO
Ronen Yuval-Hoch
Founder · Co-founder & COO
Yuli Kesselman
HR Director
Dar Bendel-Raz
Social Media & Community Manager
Mor Pesso Eblagon
CMO
Mor Grisariu-Pastor
VP Payments
Sectors & technology
Primary sector
Retail Platforms
Technologies
Target customers
Business model
B2C
Highlights
Patents
Tags
web-platformonline-shoppingecommercesocial-networkspricingartificial-intelligencemobile-applicationsprice-comparisonshopping-experienceaimachine-learningfintechconsumer-techagentic-commerceshopping-agenta-commerceinformation-servicesbusiness-softwaresoftware-developmentcoupon-serviceaffiliate-marketing
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | karmanow.com/ |
|---|---|
| linkedin.com/company/5013178 |
Identifiers & details
| Legal name | Karma Shopping Ltd. |
|---|---|
| Founded | 2013-9 |
| Employees (exact) | 108 |
Radar intelligence
Patents
| EPO | 471 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
Web history (Wayback)
| Domain | karmanow.com |
|---|
Certificate / subdomain footprint
| Subdomains | 51 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514970250 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2013-09-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 3 — annual_report (2), charge (1) |
| Registered address | דרך בגין 156 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-05 | דו~ח שנתי-הקצאת מניות |
| 2026-01-05 | דו~ח שנתי-הסרת בעל תפקיד |
| 2026-02-02 | עדכון שעבוד |