Total raised
$1.0M
Last: Seed 2015-09
Stage
Mature
Founded
2012
Headcount
1
HQ
Tel Aviv-Yafo
Sector
Business Software
About
TROPHiT provides a virtual-item marketing ecosystem for mobile games. Its solution boosts UA performance by allowing mobile game publishers and developers to distribute vouchers for any of their in-game items through existing networks, such as ad networks, DSPs, and RTB exchanges. TROPHiTs patent-pending technology turns every virtual item in a mobile game into a marketable unit which advertisers can distribute to gamers everywhere. The virtual items can be anything games have to offer, including free coins, unlocked levels, magic weapons, and more. The sense of added value that each user experiences results in a positive impact on session length, retention, and other metrics.
Funding history · 1 round · $1.0M total
2015-09
Seed
$1.0M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesSoftware
Target customers
Media & EntertainmentGaming IndustryPublishing
Business model
B2B2CB2B
Tags
mobile-applicationsadvertisingpatent-pendingmarketinguser-engagementtargetingcustomer-retentioncampaign-optimizationsdkpublishersmobile-advertisinguser-experienceadvertisersgame-developerspromotionuser-acquisition