Last updated 2026-06-18
- Raised $1M funding round, Sep 2015
Total raised
$1.0M
Last: 2015-09
Stage
Mature
Founded
2012
Headcount
1
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
TROPHiT provides a virtual-item marketing ecosystem for mobile games. Its solution boosts UA performance by allowing mobile game publishers and developers to distribute vouchers for any of their in-game items through existing networks, such as ad networks, DSPs, and RTB exchanges. TROPHiTs patent-pending technology turns every virtual item in a mobile game into a marketable unit which advertisers can distribute to gamers everywhere. The virtual items can be anything games have to offer, including free coins, unlocked levels, magic weapons, and more. The sense of added value that each user experiences results in a positive impact on session length, retention, and other metrics.
Funding history · 1 round · $1.0M total
2015-09
$1.0M
Q&A
- What is TROPHiT's primary business?
- TROPHiT provides a virtual-item marketing ecosystem for mobile games, enabling publishers and developers to distribute vouchers for in-game items through various ad networks.
- When was TROPHiT founded?
- TROPHiT was founded in July 2012.
- What is the current status of TROPHiT?
- TROPHiT is currently inactive, as of April 2017.
- How much funding has TROPHiT raised in total?
- TROPHiT has raised a total of $1,000,000 USD.
- When was TROPHiT's last funding round and who participated?
- TROPHiT's last funding round was in September 2015, with participation from PLUS Ventures.
- What is TROPHiT's employee count?
- TROPHiT has an employee count in the 1-10 range.
- What technology does TROPHiT utilize in its solution?
- TROPHiT uses patent-pending technology to turn every virtual item in a mobile game into a marketable unit for advertisers.
- What are the primary target customers for TROPHiT's solutions?
- TROPHiT primarily targets customers in the Media & Entertainment and Gaming Industry sectors, specifically publishers.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising PlatformsMedia & Entertainment TechnologiesDigital Content Engagement & Entertainment
Technologies
Platforms & InterfacesSoftware
Target customers
Media & EntertainmentGaming IndustryPublishing
Business model
B2B2CB2B
Tags
mobile-applicationsadvertisingpatent-pendingmarketinguser-engagementtargetingcustomer-retentioncampaign-optimizationsdkpublishersmobile-advertisinguser-experienceadvertisersgame-developerspromotionuser-acquisition
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/2961863 | |
| facebook.com/TROPHiT | |
| YouTube | youtube.com/channel/UCuBuSiJHMtXsjx1IYuxsatA |
Identifiers & details
| Former names | Kankado Cellular Solutions |
|---|---|
| Founded | 2012-7 |
| Employees (exact) | 1 |
| Status reason | Non Active, Apr 2017 |