About
Jinni uses semantic algorithms to match content with users' specific tastes to create audience personalization solutions for video content discovery and targeted digital advertising for entertainment brands. Through its Entertainment Genome, which consists of thousands of distinct content attributes, or "genes," Jinni matches content to each viewer's preferences. Jinni's ability to map content to users enables pay TV and OTT subscribers to receive relevant entertainment recommendations, increasing content consumption and satisfaction. Using the same platform in conjunction with its extensive moviegoer database, Jinni identifies and targets the audience that will be most interested in an entertainment title, ensuring that advertising budgets are precisely targeted.
Funding history · 3 rounds · $7.6M total
Company Intelligence Q&A
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- What is Jinni's primary business focus?
- Jinni specializes in personalizing video discovery and entertainment marketing by using semantic algorithms to match content with user tastes. This includes audience personalization solutions for video content discovery and targeted digital advertising for entertainment brands.
- When was Jinni founded and what is its current operational status?
- Jinni was founded in January 2007. As of June 2024, the company is inactive and has ceased to operate.
- What was Jinni's total funding raised and when was its last funding round?
- Jinni raised a total of $7.6 million USD. Its last funding round was a Series B in January 2011, which raised $5 million USD.
- Which investors participated in Jinni's Series B funding round?
- In January 2011, Jinni's Series B round included investments from Proximus Group and DFJ Tamir Fishman Ventures.
- How many employees did Jinni have?
- Jinni had approximately 11-50 employees, with an exact count of 39.
- What technology does Jinni utilize in its solutions?
- Jinni utilizes Artificial Intelligence and Natural Language Processing technologies to power its semantic algorithms and Entertainment Genome for content matching.
- What was a significant partnership or deployment for Jinni in 2016?
- In August 2016, Telefonica launched Jinni Discovery across all its platforms.
- How did Jinni expand its services in 2015?
- In April 2015, Jinni expanded its services to include ad targeting.