Playtness develops virtual reality (VR) fitness software that focuses on existing gym machines and offers VR sessions to enhance users' performance. IWAY builds training programs and enables users to train by themselves or with trainers. The platform gamifies the world of fitness by creating an ecosystem for its members powered by smart contracts. Using the Playtness platform and its built-in reward mechanisms, the fitness industry is able to interact and transact in a way that creates incentives for its users through the use of PT tokens.