Last updated 2026-06-18
Total raised
—
Stage
Pre-Funding
Founded
2015
Headcount
1-10
HQ
Tel Aviv-Yafo, Israel
Sector
—
About
Playtness develops virtual reality (VR) fitness software that focuses on existing gym machines and offers VR sessions to enhance users' performance. IWAY builds training programs and enables users to train by themselves or with trainers. The platform gamifies the world of fitness by creating an ecosystem for its members powered by smart contracts. Using the Playtness platform and its built-in reward mechanisms, the fitness industry is able to interact and transact in a way that creates incentives for its users through the use of PT tokens.
Q&A
- What is Playtness's primary business?
- Playtness develops virtual reality (VR) fitness software that focuses on existing gym machines and offers VR sessions to enhance users' performance. The company also builds training programs and enables users to train by themselves or with trainers.
- What is the current status of Playtness?
- Playtness is currently inactive, having ceased operations in April 2019.
- When was Playtness founded?
- Playtness was founded in November 2015.
- Where is Playtness headquartered?
- Playtness is headquartered in Tel Aviv-Yafo, Israel.
- What was Playtness's former name?
- Playtness was formerly known as IWAY Technologies.
- What technologies does Playtness utilize?
- Playtness utilizes Simulation & Imaging, Virtual Reality, Platforms & Interfaces, Mobile, and Software technologies.
- What are the target customer segments for Playtness?
- Playtness targets customers in Healthcare & Life Sciences, Consumers, Recreational & Lifestyle, and Fitness & Sports.
Team · 3
Sectors & technology
Sub-sectors
Media & Entertainment Technologies
Technologies
Simulation & ImagingVirtual RealityPlatforms & InterfacesMobileSoftware
Target customers
Healthcare & Life SciencesConsumersRecreational & LifestyleFitness & Sports
Business model
B2C
Tags
consumersgamesblockchainsportsgymvirtual-reality
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| linkedin.com/company/18002444 | |
| facebook.com/playtness | |
| YouTube | youtube.com/channel/UCjr7kaHtsxUER5VZd_9ibjQ |
Identifiers & details
| Former names | IWAY Technologies |
|---|---|
| Founded | 2015-11 |
| Status reason | Non Active, Apr 2019 ceased to operate |