iRomaScents Ltd.

Revolutionizing scent discovery through AI-powered personalization and advanced scent delivery systems.

Retail Technology
Active
Herzliya, Israel Founded 2017
Website ↗
Last updated 2026-08-21
Total raised
Stage
Founded
2017
Headcount
HQ
Herzliya, Israel
Sector
Retail Technology

About

iRomaScents Ltd. is an Israeli technology firm that revolutionizes scent discovery through AI-powered personalization and advanced scent delivery systems. Its proprietary platform offers instant, data-driven fragrance recommendations and automated sampling, capturing real-time consumer insights. Designed for versatility, iRomaScents enhances customer engagement and provides brands with valuable analytics to optimize marketing, product assortment, and sales strategies. The company's AI Wizard™ device guides shoppers through a questionnaire to provide personalized fragrance matches and delivers precise, touch-free spritzes of recommended scents. iRomaScents also aims to bring scent to entertainment, allowing for scented movies, games, and educational experiences.

Q&A

What is iRomaScents Ltd.'s primary business focus?
iRomaScents Ltd. is an Israeli technology firm that focuses on revolutionizing scent discovery through AI-powered personalization and advanced scent delivery systems.
What is the core technology offered by iRomaScents Ltd.?
The company's proprietary platform provides instant, data-driven fragrance recommendations and automated sampling, capturing real-time consumer insights. Its AI Wizard™ device guides shoppers through a questionnaire for personalized fragrance matches and delivers precise, touch-free scent spritzes.
Beyond retail, what other industries does iRomaScents Ltd. aim to impact?
iRomaScents Ltd. also aims to integrate scent into entertainment, enabling scented movies, games, and educational experiences.
When was iRomaScents Ltd. founded?
iRomaScents Ltd. was founded in 2017.
Where is iRomaScents Ltd. headquartered?
iRomaScents Ltd. is headquartered in Herzliya, Israel.
Who are the co-founders of iRomaScents Ltd.?
The co-founders of iRomaScents Ltd. are Avner Gal, who serves as CEO, and Erin Berry, who is the VP Marketing & Strategic Partnership.
What are the primary target customer segments for iRomaScents Ltd.?
iRomaScents Ltd. targets retailers, fragrance brands, consumers, and the entertainment industry.
What are the key technologies utilized by iRomaScents Ltd.?
iRomaScents Ltd. utilizes Artificial Intelligence, Machine Learning, and IoT in its solutions.

Team · 8

Avner Gal
Founder · Co-Founder; CEO
Erin Berry
Founder · Co-Founder; VP Marketing & Strategic Partnership
Eugene Naidis
CTO; Director of Software Engineering
Uzi Malimovka
Director of Product Design & Mechanical Engineering
Alex Molotsky
Director of Hardware Engineering
Michael (Miki) Dinar
Advisor
Miki Ber
Advisor
Dr. Peter Traas
Senior Advisor

Sectors & technology

Primary sector
Retail Technology
Technologies
Target customers
Business model
B2BB2C
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External links

Websiteiromascents.com

Identifiers & details

Legal nameIroma Scents A.B. Ltd.
Founded2017