Iridize develops solutions to help SaaS providers reduce churn, onboard customers, and grow their customer base. Iridize enables users to design and customize onboarding guides to reach the targeted individual user or user group. Its guides and interactive walk-throughs are smart, flexible, and attentive to user behavior. Iridize's client base includes companies in the banking, insurance, software, eCommerce, and consumer goods manufacturing industries. Iridize has a partnership agreement with Amazon Web Services through the AWS Partner Network.