iOnRoad

An augmented reality driving safety app that uses smartphone cameras and sensors to provide collision warnings and lane departure alerts.

Automotive & Mobility Technologies
Acquired by Harman International Industries
Acquired Ramat Gan, Israel Founded 2011
Last updated 2026-07-26
Total raised
Last: Undisclosed Round 2013-03
Stage
Acquired
Founded
2011
Headcount
6
HQ
Ramat Gan, Israel
Sector
Automotive & Mobility Technologies

About

iOnRoad offers a smartphone-based personal driving assistant to increase road safety in real time. By using the devices native camera and sensors, iOnRoad provides a software-only solution for detecting vehicles and other hazards. The app maps objects in the driving environment and issues an alert in case of danger. The iOnRoad solution helps reduce distracted driving and offers a range of other functions such as augmented driving and dashboard video and information (black box) recording. The company has received numerous awards for innovation, including the 2012 CTIA E-Tech Award and the CES 2012 showcase award. In addition, iOnRoad was named a cool vendor in Cool Vendors in Automotive, 2012 by the Gartner Research Group.

Funding history · 1 round · — total

2013-02
Seed Undisclosed
★ Qualcomm Ventures

Headcount over time

From 6 (2019-01) to 1 (2024-08) · -5 (-83%) · 2 points · source: Finder history + radar grounding
60 2019-01 2024-08

Q&A

What is iOnRoad's primary business?
iOnRoad provides an augmented reality driving safety app that utilizes smartphone cameras and sensors to deliver collision warnings and lane departure alerts.
When was iOnRoad founded?
iOnRoad was founded in May 2011.
Who acquired iOnRoad and when?
iOnRoad was acquired by Harman International Industries in April 2013.
How much total funding did iOnRoad raise before its acquisition?
iOnRoad raised a total of $1,250,000 USD.
Which investor participated in iOnRoad's Seed round?
Qualcomm Ventures participated in iOnRoad's Seed funding round in March 2013.
What is the employee count for iOnRoad?
iOnRoad has an employee count in the 1-10 range.
Who are the co-founders of iOnRoad?
The co-founders of iOnRoad are Alon Atsmon and Danny Atsmon.
What awards has iOnRoad received?
iOnRoad received the 2012 CTIA E-Tech Award and the CES 2012 showcase award. It was also named a cool vendor in Automotive, 2012 by the Gartner Research Group.

Team · 2

Founder · Co-founder
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Automotive & Mobility Technologies
Sub-sectors
Automotive & Mobility TechnologiesAutonomous & Connected
Technologies
Platforms & InterfacesMobile
Target customers
Industrial ManufacturingDiscrete IndustriesAutomotiveConsumersTransportation & MobilityDrivers
Business model
B2C

Highlights

Verified

Tags

image-processingdriver-safetydriverscomputer-visionaugmented-realityautomotivemobile-applicationstrafficartificial-intelligencesafetyautonomous-vehicles
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewww.ionroad.com
LinkedInlinkedin.com/company/2512309
YouTubeyoutube.com/user/ionroadcorp
Wikipediaen.wikipedia.org/wiki/IOnRoad
Wikidatawikidata.org/wiki/Q5972941

Identifiers & details

Legal nameiOnRoad Technologies, Ltd.
Founded2011-5
Employees (exact)6
Status reasonAcquired (Inactive) by Harman International Industries on Apr 2013 - closed due to acquisition
Wikidata QIDQ5972941

Acquisitions & public offerings

Acquired by Harman International Industries 2013-04

Radar intelligence

Patents

EPO10

GitHub

Top reposEJHttpClient, MJExtensionCopy, EJKit, WebViewJavascriptBridge, exampleSpecSource

Web history (Wayback)

Domainionroad.com

Wikidata

QIDQ5972941

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514725654
Statusמחוסלת עקב מיזוג — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2012-01-24
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2018
Active charges / liens0
Registry events0
Registered addressהנגר 5 הוד השרון