About
iOi Data Creative is a big data analytics media company that has developed a prediction model for advertising and eCommerce personalization, leveraging data from the network operators. Using this prediction model and iOi's integration with publishers and eCommerce shops, iOi creates a personalized experience delivering individualized advertising, coupon offers, and product recommendations. iOi's social structure analytical engine understands consumers' intent and behavior by correlating between their real social ties, application use, browsing habits, loyalty programs, and location information to create a digital lifestyle profile that encompasses their interests, digital age, and socio-economic profile. These consumer digital profiles enable iOi to provide predictions based on consumer intent and interests rather than using text mining and retargeting to try and elicit consumer responses.