Last updated 2026-07-26
- Raised $1.2M Series A led by Charlton LTD, Aug 2020
- Raised $600k Seed round led by Fusion VC, Nov 2017
Total raised
$1.8M
Last: Undisclosed Round 2020-09
Stage
Mature
Founded
2015
Headcount
20
HQ
Ramat Gan, Israel
Sector
Business Software
About
Inthegame is an Israeli startup that has developed an AI-powered platform for interactive viewing experiences in broadcast television. The technology adds layers to live and pre-recorded content, enabling features like polls, quizzes, and chat for viewers. The platform can be integrated with streaming services like Twitch and has been piloted with CBS. Inthegame aims to revolutionize broadcasting by allowing viewers to be an active part of the content they consume, while also collecting data to help broadcasters understand their audience better.
Funding history · 2 rounds · $1.8M total
2020-08
A Round
$1.2M
★ Charlton LTD★ Play Labs @ MIT★ Shaked Ventures★ Big Block Media★ Techstars Tel Aviv Accelerator
2017-11
Seed
$600K
★ Fusion VC★ Charlton LTD★ Shaked Ventures
Headcount over time
From 2 (2018-11) to 24 (2026-03) · +22 (+1100%) · 13 points · source: Finder history + radar grounding
Q&A
- What is Inthegame's primary business?
- Inthegame is an Israeli startup that has developed an AI-powered platform for interactive viewing experiences in broadcast television, enabling features like polls, quizzes, and chat for viewers.
- When was Inthegame founded?
- Inthegame was founded in October 2015.
- How many employees does Inthegame currently have?
- Inthegame has an employee count in the 11-50 range.
- What is Inthegame's total funding to date?
- Inthegame has raised a total of $7,120,000 USD across multiple funding rounds.
- When was Inthegame's most recent funding round and how much was raised?
- Inthegame's most recent disclosed funding round was in August 2022, raising $5,100,000 USD.
- Who are the co-founders of Inthegame?
- The co-founders of Inthegame are Aviram Sharon, who serves as CEO, and Itai Arbel, who serves as CTO.
- What kind of customers does Inthegame target?
- Inthegame targets Enterprise & Professional Services, Marketing & Sales, and Advertising customers.
- What technologies does Inthegame utilize in its platform?
- Inthegame utilizes Artificial Intelligence, Machine Learning, Platforms & Interfaces, and Web technologies.
Team · 2
Aviram Sharon
Founder · Co-founder & CEO
Itai Arbel
Founder · Co-founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Artificial IntelligenceMachine LearningPlatforms & InterfacesWeb
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B2CB2BB2C
Highlights
1 PatentsVerified
Tags
audience-targetingbroadcastingsportsfansgamesuser-engagemententertainmentgamificationreal-timecustomer-loyaltyartificial-intelligencestreamingimage-recognitionsports-techmonetization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | inthegame.io |
|---|---|
| linkedin.com/company/28985974 | |
| facebook.com/inthegame.io | |
| YouTube | youtube.com/channel/UCV8qAFuAP6Xm6tXoBsLidNA |
| instagram.com/inthegame.io |
Identifiers & details
| Founded | 2015-10 |
|---|---|
| Employees (exact) | 20 |
Radar intelligence
Web history (Wayback)
| Domain | inthegame.io |
|---|
Certificate / subdomain footprint
| Subdomains | 98 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515493039 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2016-07-20 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 5 — annual_report (2), shares_capital (2), people (1) |
| Registered address | רפידים 4 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-29 | דו~ח שנתי |
| 2025-11-19 | דו~ח שנתי-הוספת בעל תפקיד |
| 2025-09-18 | הקצאת מניות |
| 2025-09-09 | העברת מניות |
| 2025-08-07 | עדכון בעלי תפקידים |