Insightera

Real-time Personalization Platform

Business Software
Acquired (Inactive) by Marketo on Dec 2013 - closed due to acquisition
Acquired Tel Aviv-Yafo Founded 2007
LinkedIn
Total raised
$6.5M
Last: Series A 2013-06
Stage
Acquired
Founded
2007
Headcount
3
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Insightera provides a cutting-edge, real-time inbound marketing platform that accelerates B2B customer acquisition. Insightera is a real-time personalization platform that can identify visitors and customize their online and mobile experiences with relevant, personalized content to increase engagement and conversions. The platform includes capabilities for account-based marketing to target strategically important accounts with specific messages across channels, as well as predictive analytics to auto-engage customers with the most relevant content. Insightera is easy to use and deploy, works with any content management system, and requires no IT to get started.

Funding history · 2 rounds · $6.5M total

2013-06
Series A $5.0M
2012-09
Undisclosed $1.5M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Insightera's primary business?
Insightera provides a real-time inbound marketing platform designed to accelerate B2B customer acquisition through real-time personalization of online and mobile experiences.
When was Insightera founded and where is it headquartered?
Insightera was founded in January 2007 and is headquartered in Tel Aviv-Yafo, Israel.
What was Insightera's operational status as of December 2013?
Insightera became inactive in December 2013 due to its acquisition by Marketo.
How much funding did Insightera raise in total before its acquisition?
Insightera raised a total of $6,500,000 USD across its funding rounds.
Which investors participated in Insightera's Series A funding round?
Insightera's Series A round in June 2013 included investments from Lightspeed Venture Partners, Opus Capital, and Glilot Capital Partners.
When was Insightera acquired and by whom?
Insightera was acquired by Marketo in December 2013 for $20,000,000 USD.
What was the employee count for Insightera?
Insightera had 3 employees.
Who are the founders of Insightera?
Mike Telem is listed as a founder of Insightera.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & Retail
Business model
B2B

Tags

personalizationa-b-testingcontent-managementcustomer-engagementcampaign-optimizationaudience-targetingsocial-marketingsaasmarketingcontent-marketingadvertising