Last updated 2026-07-26
- Acquired by Marketo for $20M, Dec 2013
- Raised $5M Series A led by Opus Capital, May 2013
- Raised $1.5M Seed round led by Glilot Capital Partners, Aug 2012
Total raised
$6.5M
Last: Undisclosed Round 2013-06
Stage
Acquired
Founded
2007
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Insightera provides a cutting-edge, real-time inbound marketing platform that accelerates B2B customer acquisition. Insightera is a real-time personalization platform that can identify visitors and customize their online and mobile experiences with relevant, personalized content to increase engagement and conversions. The platform includes capabilities for account-based marketing to target strategically important accounts with specific messages across channels, as well as predictive analytics to auto-engage customers with the most relevant content. Insightera is easy to use and deploy, works with any content management system, and requires no IT to get started.
Funding history · 3 rounds · $6.5M total
2013-05
A Round
$5.0M
★ Opus Capital★ Glilot Capital Partners★ Lightspeed Venture Partners
2013-04
Follow-on PO
Undisclosed
2012-08
Seed
$1.5M
★ Glilot Capital Partners
Headcount over time
From 31 (2016-12) to 3 (2023-12) · -28 (-90%) · 2 points · source: Finder history + radar grounding
Q&A
- What is Insightera's primary business?
- Insightera provides a real-time personalization platform for websites and mobile applications, focused on accelerating B2B customer acquisition through customized online experiences.
- When was Insightera founded?
- Insightera was founded in January 2007.
- What is the current employee count for Insightera?
- Insightera has 1-10 employees, with a recorded count of 3 employees in December 2023.
- How much total funding has Insightera raised?
- Insightera has raised a total of $8,000,000 USD across its funding rounds.
- When did Insightera raise its Seed round and who were the lead investors?
- Insightera raised a Seed round of $1,500,000 USD in September 2012, with Glilot Capital Partners as a lead investor.
- When did Insightera raise its A Round and who were the lead investors?
- Insightera raised an A Round of $6,500,000 USD in June 2013, with Lightspeed Venture Partners and Opus Capital as lead investors.
- When was Insightera acquired and by what company?
- Insightera was acquired by Marketo in December 2013 for $20,000,000 USD.
- What is Insightera's current status?
- Insightera's current status is acquired and inactive, following its acquisition by Marketo in December 2013.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & Retail
Business model
B2B
Tags
personalizationa-b-testingcontent-managementcustomer-engagementcampaign-optimizationaudience-targetingsocial-marketingsaasmarketingcontent-marketingadvertising
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | insightera.com |
|---|---|
| linkedin.com/company/2598655 | |
| facebook.com/Insightera | |
| YouTube | youtube.com/channel/UCNYVqBJbr_WIT-jUd8H1UOw |
Identifiers & details
| Legal name | Insightera Ltd. |
|---|---|
| Founded | 2007-1 |
| Employees (exact) | 3 |
| Status reason | Acquired (Inactive) by Marketo on Dec 2013 - closed due to acquisition |
Acquisitions & public offerings
Acquired by Marketo 2013-12 $20.0M
Radar intelligence
Patents
| EPO | 1 |
|---|
GitHub
| Top repos | insightera-v1-2025, Bigdata-insightera, Bigdata-metadata, Bigdata-aqe, Bronze-Silver-Gold |
|---|
Certificate / subdomain footprint
| Subdomains | 55 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514241637 |
|---|---|
| Status | מחוסלת מרצון — CLOSED |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2009-02-15 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2020 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | המנופים 9 הרצליה |