Insightera

Real-time Personalization Platform

Business Software
Acquired by Marketo
Acquired Tel Aviv-Yafo, Israel Founded 2007
LinkedIn
Last updated 2026-06-18
Total raised
$6.5M
Last: 2013-06
Stage
Acquired
Founded
2007
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software

About

Insightera provides a cutting-edge, real-time inbound marketing platform that accelerates B2B customer acquisition. Insightera is a real-time personalization platform that can identify visitors and customize their online and mobile experiences with relevant, personalized content to increase engagement and conversions. The platform includes capabilities for account-based marketing to target strategically important accounts with specific messages across channels, as well as predictive analytics to auto-engage customers with the most relevant content. Insightera is easy to use and deploy, works with any content management system, and requires no IT to get started.

Funding history · 2 rounds · $6.5M total

2013-06
2012-09

Q&A

What is Insightera's primary business?
Insightera provides a real-time personalization platform designed to accelerate B2B customer acquisition by customizing online and mobile experiences with relevant content.
When was Insightera founded?
Insightera was founded in January 2007.
Where is Insightera headquartered?
Insightera is headquartered in Tel Aviv-Yafo, Israel.
What is Insightera's employee count?
Insightera has 1-10 employees.
What is the total amount of funding Insightera has raised?
Insightera has raised a total of $6,500,000.
When was Insightera's last funding round and who were the investors?
Insightera's last funding round was in June 2013, with investments from Lightspeed Venture Partners and Opus Capital.
What is Insightera's current status?
Insightera was acquired by Marketo in December 2013 and is currently inactive.
What are the key capabilities of Insightera's platform?
Insightera's platform includes capabilities for account-based marketing and predictive analytics to engage customers with personalized content.

Team · 1

Mike Telem
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & Interfaces
Target customers
Commerce & Retail
Business model
B2B

Tags

personalizationa-b-testingcontent-managementcustomer-engagementcampaign-optimizationaudience-targetingsocial-marketingsaasmarketingcontent-marketingadvertising
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