Insert

Provider of an automated marketing software platform intended for global retailers.

Business Software
Acquired by Pendo
Acquired Yakum, Israel Founded 2014
Last updated 2026-07-26
Total raised
$15.0M
Last: Undisclosed Round 2016-08
Stage
Acquired
Founded
2014
Headcount
22
HQ
Yakum, Israel
Sector
Business Software

About

Insert is an in-app marketing platform that enables businesses to respond quickly to the ever-changing lives of customers and the dynamic world that surrounds them. The platform enables mobile-app owners to independently create and publish in-app campaigns without relying on development resources. The process that begins with a campaign brief and culminates in the app running on users devices is reduced to minutes. Insert offers a vast range of campaign options and allows full control of campaign design, audiences, and triggering. The company's catalog includes in-app messages, push notifications, surveys, videos, coupons, and more. Insert was launched in 2016 by the founders of WorkLight (now IBM MobileFirst). Its clients include leading financial institutes and retailers, such as Barclays and Kimberly Clark, as well as Mobile First leaders in various verticals. The company was named a cool vendor in Cool Vendor in Mobile App Development, 2017 by Gartner Research Group.

Funding history · 2 rounds · $15.0M total

2016-07
A Round $10.0M
★ Shlomo Kramer★ Mickey Boodaei★ Rakesh Loonkar★ Battery Ventures
2014-12
Seed $5.0M
★ Shlomo Kramer★ Mickey Boodaei★ Rakesh Loonkar

Headcount over time

From 42 (2016-11) to 57 (2017-05) · +15 (+36%) · 2 points · source: Finder history + radar grounding
570 2016-11 2017-05

Q&A

What is Insert's primary business activity?
Insert provides an automated marketing software platform designed for global retailers, enabling mobile-app owners to create and publish in-app campaigns independently.
When was Insert founded?
Insert was founded in December 2014.
What is the current status of Insert?
Insert was acquired by Pendo in September 2017 and is currently inactive.
How much funding has Insert raised in total?
Insert has raised a total of $15,000,000 USD.
Who were the lead investors in Insert's Series A round?
Insert's Series A round, which closed in August 2016, was led by Battery Ventures.
Who acquired Insert and when?
Insert was acquired by Pendo in September 2017.
What was a notable recognition Insert received?
In 2017, Gartner Research Group designated Insert as a Cool Vendor in their Mobile App Development report.
Who are the co-founders of Insert?
The co-founders of Insert are Shahar Kaminitz and Yaron Goldberg.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWebMobile
Target customers
Industrial ManufacturingHybrid IndustriesFood & BeveragesFinancial ServicesFinancial InstitutionsBanksFinancial ProductsInsuranceMedia & EntertainmentPublishing
Business model
B2B

Highlights

Verified

Tags

app-developmentmobile-devicesmobile-applicationssdkenterprise-solutionsfood-and-beveragemobile-marketingenterprisessaasbanksfinancial-institutionsmarketinginsurance-companiespersonalizationpublishers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewww.insert.io
LinkedInlinkedin.com/company/4866445
Facebookfacebook.com/insertmobile
YouTubeyoutube.com/c/InsertIo

Identifiers & details

Legal nameInsert Mobile Technologies Ltd.
Former namesInsert Mobile Technologies
Founded2014-12
Employees (exact)22
OfficesNew York
Status reasonAcquired (Inactive) by Pendo on Sep 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by Pendo 2017-09

Radar intelligence

Patents

EPO179

Publications (Crossref)

Works10

GitHub

Top reposcordovaInsert, componentkit, keycloak, insertSamples

Web history (Wayback)

Domaininsert.io

Certificate / subdomain footprint

Subdomains53