Insert

Fast Mobile Marketing

Business Software
Acquired by Pendo
Acquired Yakum, Israel Founded 2014
LinkedIn
Last updated 2026-06-18
Total raised
$15.0M
Last: 2016-08
Stage
Acquired
Founded
2014
Headcount
22
HQ
Yakum, Israel
Sector
Business Software

About

Insert is an in-app marketing platform that enables businesses to respond quickly to the ever-changing lives of customers and the dynamic world that surrounds them. The platform enables mobile-app owners to independently create and publish in-app campaigns without relying on development resources. The process that begins with a campaign brief and culminates in the app running on users devices is reduced to minutes. Insert offers a vast range of campaign options and allows full control of campaign design, audiences, and triggering. The company's catalog includes in-app messages, push notifications, surveys, videos, coupons, and more. Insert was launched in 2016 by the founders of WorkLight (now IBM MobileFirst). Its clients include leading financial institutes and retailers, such as Barclays and Kimberly Clark, as well as Mobile First leaders in various verticals. The company was named a cool vendor in Cool Vendor in Mobile App Development, 2017 by Gartner Research Group.

Funding history · 2 rounds · $15.0M total

Q&A

What is Insert's primary business?
Insert is an in-app marketing platform that allows businesses to create and publish in-app campaigns without relying on development resources. Its offerings include in-app messages, push notifications, surveys, videos, and coupons.
When was Insert founded?
Insert was founded in December 2014.
Who acquired Insert and when?
Insert was acquired by Pendo in September 2017.
What was the total amount of funding raised by Insert?
Insert raised a total of $15,000,000 across its funding rounds.
Who were the lead investors in Insert's funding rounds?
Insert's funding rounds included investments from Mickey Boodaei and Rakesh Loonkar
Who are the co-founders of Insert?
The co-founders of Insert are Shahar Kaminitz and Yaron Goldberg.
In which country is Insert headquartered?
Insert is headquartered in Yakum, Israel.

Team · 2

Founder · Co-founder & CEO
LinkedIn ↗
Founder · Co-founder
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesWebMobile
Target customers
Industrial ManufacturingHybrid IndustriesFood & BeveragesFinancial ServicesFinancial InstitutionsBanksFinancial ProductsInsuranceMedia & EntertainmentPublishing
Business model
B2B

Highlights

Verified

Tags

app-developmentmobile-devicesmobile-applicationssdkenterprise-solutionsfood-and-beveragemobile-marketingenterprisessaasbanksfinancial-institutionsmarketinginsurance-companiespersonalizationpublishers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/4866445
Facebookfacebook.com/insertmobile
YouTubeyoutube.com/c/InsertIo

Identifiers & details

Former namesInsert Mobile Technologies
Founded2014-12
Employees (exact)22
OfficesNew York
Status reasonAcquired (Inactive) by Pendo on Sep 2017 - closed due to acquisition

Acquisitions & public offerings

Acquired by Pendo 2017-09

Radar intelligence

Patents

EPO179

Publications (Crossref)

Works10

GitHub

Top reposcordovaInsert, componentkit, keycloak, insertSamples