PhraseTech lets online retailers create fully customized product pages specifically targeting a customer's gender, age range, location, etc. With the technology, tens of thousands of versions can be generated for each product page. Machine-learning capabilities and real-time analytics are used to optimize the text and surface the top-performing messages to ensure the best conversion rates. PhraseTech also operates Buzzrake.com, a search engine for online opinions, and manages an online magazine.