Inneractive

Automated Mobile Ad Marketplace

Business Software
Acquired (Inactive) by Fyber on Mar 2016 - closed due to acquisition
Acquired Petah Tikva Founded 2007
LinkedIn
Total raised
$14.0M
Last: Series C 2014-01
Stage
Acquired
Founded
2007
Headcount
5
HQ
Petah Tikva
Sector
Business Software

About

Inneractive is a leading independent mobile ad exchange focused on powering native and video ads. The companys mission is to empower mobile publishers to realize their properties full potential by providing powerful technologies for the buying and selling of mobile ads. The Inneractive programmatic platform is composed of a mobile supply side platform (SSP), a private marketplace, and an open ad exchange that combines RTB with native and video ad solutions. Inneractives intuitive technology platforms are designed to simplify and automate the process of buying and selling mobile ads.

Funding history · 3 rounds · $14.0M total

2014-01
Series C $6.0M
2012-08
Series B $3.0M
2010-08
Series A $5.0M

Sectors & technology

Primary sector
Business Software
Sub-sectors
Media & Entertainment TechnologiesDigital Content ProductionBusiness SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesMobile
Target customers
Enterprise & Professional ServicesSMBs & SMEsEnterprises
Business model
B2B

Highlights

Verified

Tags

mobile-applicationsvideoadvertisingvideo-advertisingpublishersuser-experienceuser-acquisitiontargetingcampaign-optimizationreal-time-biddingmonetizationmarketingmobile-marketingmarketplaceuser-engagementdevelopers