Ingeo collects and transforms simple location data into rich actionable insights for app owners and ad-networks. By processing extensive amounts of location (big data) from different sources, we enable customers with powerful tools to greatly improve user targeting and marketing activities. Ingeos processing engine generates a location intelligence layer based upon user behavior, life patterns, routines, places, and activities. The company also provides developers with an easy-to-use Software Development Kit (SDK), which enables full location-awareness capabilities in their apps while keeping battery consumption very low. Ingeo backend servers process big data using tailored algorithms. The system extracts different layers of information such as: places, timelines, user interests, habits, whereabouts, and more. The platform includes GEO-triggered notifications in real time directly to the clients app or service.