Last updated 2026-07-26
- Acquired by Smartly, May 2026
Total raised
—
Last: Undisclosed Round 2020-10
Stage
Pre-Seed
Founded
2020
Headcount
32
HQ
Tel Aviv, Israel
Sector
Business Software
About
INCRMNTAL is an AI-powered marketing measurement platform that delivers actionable incrementality measurement for advertising campaigns. The platform provides always-on insights without relying on user-level data or planned experiments, using technological innovation, reinforcement learning, and causal AI to reveal the true impact of marketing across various channels including Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts. It aims to evolve marketing from measuring clicks to measuring value, empowering advertisers to understand the true incremental value of their marketing activities.
Headcount over time
32 employees (2026-09) · 1 point
Offices
Tel Aviv, Israel · HQ / main office
Q&A
- What is INCRMNTAL's primary business?
- INCRMNTAL provides an AI-powered marketing measurement platform that delivers actionable incrementality measurement for advertising campaigns across various channels.
- When was INCRMNTAL founded?
- INCRMNTAL was founded in August 2020.
- How many employees does INCRMNTAL currently have?
- INCRMNTAL has 11-50 employees.
- What is the total amount of funding INCRMNTAL has raised to date?
- INCRMNTAL has raised a total of $5,500,000 USD.
- When was INCRMNTAL's most recent funding round and who were the lead investors?
- In July 2022, INCRMNTAL closed a Seed round of $4,100,000 USD, with Play Ventures VC as a lead investor.
- Who are the co-founders of INCRMNTAL?
- The co-founders of INCRMNTAL are Maor Sadra (CEO) and Moti Tal (CTO).
- What is INCRMNTAL's current status?
- INCRMNTAL was acquired by Smartly in May 2026.
- What is INCRMNTAL's primary sector?
- INCRMNTAL's primary sector is Business Software.
Team · 3
Maor Sadra
Founder · CEO & Co-Founder
Moti Tal
Founder · CTO & Co-Founder
Hadar Telem
Director of Marketing Science & Business Operations
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2BB2C
Highlights
Verified
Tags
advertisingenterprise-solutionsadvertisersmarketingsoftware-applicationsweb-platformdigital-mediaadtechenterprises
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | incrmntal.com |
|---|---|
| linkedin.com/company/67150299 | |
| facebook.com/incrmntal | |
| YouTube | youtube.com/channel/UCqSl5d5v7Pq2OgWIHx4cY2g |
Identifiers & details
| Legal name | INCRMNTAL Ltd. |
|---|---|
| Founded | 2020-8 |
| Employees (exact) | 32 |
Acquisitions & public offerings
Acquired by Smartly 2026-05
Radar intelligence
Open jobs — ashby
| Total open | 7 |
|---|---|
| Remote | 7 |
| Title | Location | Department |
|---|---|---|
| Customer Integration Engineer | ||
| Senior Data Scientist | ||
| Sales Engineer | ||
| Marketing Manager | ||
| Customer Success Manager | ||
| Senior Product Manager | ||
| Senior Software Engineer |
Web history (Wayback)
| Domain | incrmntal.com |
|---|
Certificate / subdomain footprint
| Subdomains | 7 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516234044 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-08-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — shares_capital (1) |
| Registered address | הערמונים 3 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-26 | הקצאת מניות |