Last updated 2026-07-26
- Acquired by Smartly, May 2026
- Raised $1.4M Pre-Seed round led by toDay Ventures, Sep 2020
Total raised
$1.4M
Last: Undisclosed Round 2020-10
Stage
Pre-Seed
Founded
2020
Headcount
28
HQ
Tel Aviv, Israel
Sector
Business Software
About
INCRMNTAL is an AI-powered marketing measurement platform that delivers actionable incrementality measurement for advertising campaigns. The platform provides always-on insights without relying on user-level data or planned experiments, using technological innovation, reinforcement learning, and causal AI to reveal the true impact of marketing across various channels including Mobile, Web, TV & CTV, Influencers, OOH & DOOH, Audio, and Podcasts. It aims to evolve marketing from measuring clicks to measuring value, empowering advertisers to understand the true incremental value of their marketing activities.
Funding history · 1 round · $1.4M total
2020-09
Pre-Seed
$1.4M
★ toDay Ventures★ Mobile Dev Memo Investment Syndicate (MDM)
Headcount over time
From 3 (2020-09) to 32 (2026-07) · +29 (+967%) · 32 points · source: Finder history + radar grounding
Q&A
- What is INCRMNTAL's primary business?
- INCRMNTAL provides an AI-powered marketing measurement platform that delivers actionable incrementality measurement for advertising campaigns across various channels.
- When was INCRMNTAL founded?
- INCRMNTAL was founded in August 2020.
- How many employees does INCRMNTAL currently have?
- INCRMNTAL has 11-50 employees.
- What is the total amount of funding INCRMNTAL has raised to date?
- INCRMNTAL has raised a total of $5,500,000 USD.
- When was INCRMNTAL's most recent funding round and who were the lead investors?
- In July 2022, INCRMNTAL closed a Seed round of $4,100,000 USD, with Play Ventures VC as a lead investor.
- Who are the co-founders of INCRMNTAL?
- The co-founders of INCRMNTAL are Maor Sadra (CEO) and Moti Tal (CTO).
- What is INCRMNTAL's current status?
- INCRMNTAL was acquired by Smartly in May 2026.
- What is INCRMNTAL's primary sector?
- INCRMNTAL's primary sector is Business Software.
Team · 2
Maor Sadra
Founder · CEO & Co-Founder
Moti Tal
Founder · CTO & Co-Founder
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Platforms & InterfacesWebSoftware
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2BB2C
Highlights
Verified
Tags
advertisingenterprise-solutionsadvertisersmarketingsoftware-applicationsweb-platformdigital-mediaadtechenterprises
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | incrmntal.com |
|---|---|
| linkedin.com/company/67150299 | |
| facebook.com/incrmntal | |
| YouTube | youtube.com/channel/UCqSl5d5v7Pq2OgWIHx4cY2g |
Identifiers & details
| Legal name | INCRMNTAL Ltd. |
|---|---|
| Founded | 2020-8 |
| Employees (exact) | 28 |
Acquisitions & public offerings
Acquired by Smartly 2026-05
Radar intelligence
Open jobs — ashby
| Total open | 7 |
|---|---|
| Remote | 7 |
| Title | Location | Department |
|---|---|---|
| Customer Integration Engineer | ||
| Senior Data Scientist | ||
| Sales Engineer | ||
| Marketing Manager | ||
| Customer Success Manager | ||
| Senior Product Manager | ||
| Senior Software Engineer |
Web history (Wayback)
| Domain | incrmntal.com |
|---|
Certificate / subdomain footprint
| Subdomains | 7 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516234044 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2020-08-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 1 — shares_capital (1) |
| Registered address | הערמונים 3 רמת גן |
Recent registry events
| Date | Event |
|---|---|
| 2026-02-26 | הקצאת מניות |