Last updated 2026-06-18
- Raised $30M funding round led by Sienna Venture Capital, May 2023
- Raised $22M funding round led by BlueRed Partners, Jun 2019
- Raised $8.1M funding round led by Pitango HealthTech, Sep 2017
Total raised
$60.1M
Last: 2023-05
Stage
Series C
Founded
2014
Headcount
41
HQ
Rehovot, Israel
Sector
Agriculture & Food Technologies
About
Incredo (formerly DouxMatok) is a global food tech company and the creators of Incredo Sugar. Incredo has developed a proprietary technology for targeted flavor delivery. The company's solution is designed to enhance the perception of sweetness with no aftertaste, enabling the reduction of sugar in chocolates, cakes, biscuits, caramels, spread, gummies and more. Recognized as a special mention in the ‘Best Inventions of 2020’ by TIME, Incredo Sugar is a first-of-its-kind, sugar-based sugar reduction solution. Made from real cane and beet sugar, Incredo Sugar provides between 30%-50% reduction of sugar in food and snacks, while maintaining the sweet taste of sugar.
Funding history · 8 rounds · $60.1M total
2023-05
2020-08
Undisclosed
2019-06
2018-10
Grant
$19K
2018-06
Grant
Undisclosed
2017-09
2014-02
Undisclosed
Date unknown
Grant
Undisclosed
Q&A
- What is Incredo's primary business?
- Incredo (formerly DouxMatok) is a global food tech company that has developed proprietary technology for targeted flavor delivery, specifically Incredo Sugar, which enhances sweetness perception and enables a 30%-50% reduction of sugar in food and snacks.
- When was Incredo founded?
- Incredo was founded in January 2014.
- How much funding has Incredo raised in total?
- Incredo has raised a total of $60,119,000 USD across multiple funding rounds.
- When was Incredo's most recent funding round and who were the lead investors?
- Incredo's most recent funding round occurred in May 2023, with Sienna Venture Capital and DSM Venturing as lead investors.
- What is the employee count for Incredo?
- Incredo has an employee count in the 11-50 range.
- Where is Incredo's headquarters located?
- Incredo's headquarters is located in Rehovot, Center District, Israel.
- Who are the co-founders of Incredo?
- The co-founders of Incredo are Eran Baniel and Avraham Baniel (late).
- What is the primary sector Incredo operates in?
- Incredo's primary sector is Agriculture & Food Technologies.
Team · 4
Sectors & technology
Primary sector
Agriculture & Food Technologies
Sub-sectors
Agriculture & Food TechnologiesFood TechFood Trade & ServicesNovel Food & Ingredients
Technologies
Materials & SubstancesRaw Materials
Target customers
Agriculture & FoodProcessed FoodsIngredients
Business model
B2B
Highlights
1 PatentsVerified
Tags
foodtechfood-and-beveragenutritionnovel-ingredientslow-sugar-foods
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | incredo.com |
|---|---|
| linkedin.com/company/6374257 | |
| facebook.com/incredosugar | |
| YouTube | youtube.com/channel/UCGQ5zM1OeCm_Rk9zttcoZ-Q |
| instagram.com/incredosugar |
Identifiers & details
| Former names | DouxMatok |
|---|---|
| Founded | 2014-1 |
| Employees (exact) | 41 |
| Offices | Lakeway |
Radar intelligence
Patents
| EPO | 19 |
|---|
Web history (Wayback)
| Domain | incredo.com |
|---|