About
Incredo (formerly DouxMatok) is a global food tech company and the creators of Incredo Sugar. Incredo has developed a proprietary technology for targeted flavor delivery. The company's solution is designed to enhance the perception of sweetness with no aftertaste, enabling the reduction of sugar in chocolates, cakes, biscuits, caramels, spread, gummies and more. Recognized as a special mention in the ‘Best Inventions of 2020’ by TIME, Incredo Sugar is a first-of-its-kind, sugar-based sugar reduction solution. Made from real cane and beet sugar, Incredo Sugar provides between 30%-50% reduction of sugar in food and snacks, while maintaining the sweet taste of sugar.
Funding history · 5 rounds · $60.1M total
Company Intelligence Q&A
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- What was Incredo formerly known as?
- Incredo was formerly known as DouxMatok.
- When was Incredo founded and where is its headquarters located?
- Incredo was founded in January 2014 and is headquartered in Rehovot, Israel.
- What is Incredo Sugar and what is its primary benefit?
- Incredo Sugar is a sugar-based sugar reduction solution developed by Incredo. It uses proprietary technology for targeted flavor delivery to enhance sweetness perception without aftertaste, allowing for a 30%-50% reduction of sugar in food while maintaining taste.
- What was Incredo's most recent funding round, and who were the lead investors?
- Incredo completed a Series C funding round in May 2023, raising $30,000,000. The lead investors were Sienna Venture Capital and DSM Venturing.
- What is the total amount of funding Incredo has raised to date?
- According to startupim data, Incredo has raised a total of $60,119,000 USD across all funding rounds.
- Which company did Incredo partner with in July 2024 for sugar reduction efforts?
- In July 2024, Incredo partnered with Sucro to work on sugar reduction with various food brands.
- What partnership did DouxMatok (now Incredo) announce in October 2022?
- In October 2022, DouxMatok announced a partnership with Better Nutritionals to offer sugar-reduced gummies utilizing Incredo® Sugar.
- Which company did DouxMatok (now Incredo) partner with in June 2022 to expand product availability in the US?
- In June 2022, DouxMatok partnered with Batory Foods to expand the availability of Incredo® Sugar to food companies in the US.
- What significant product introduction did DouxMatok (now Incredo) make with Blommer Chocolate in January 2022?
- In January 2022, DouxMatok and Blommer Chocolate introduced a portfolio of sugar-reduced chocolate to the US market.