Total raised
$4.0M
Last: Seed 2011-01
Stage
Seed
Founded
2008
Headcount
6
HQ
Jerusalem
Sector
Business Software
About
ignitAd is an online advertising technology company providing an innovative yield optimization solution for publishers, based on highly sophisticated and proprietary algorithms. For publishers that know the value of their traffic but lack the resources to fully monetize it, our yield optimization service simplifies and automates the monetization of non-guaranteed inventory and maximizes revenue by proactively auctioning the traffic across multiple sources, including ad-exchanges, ad-networks and DSPs. For ad exchanges, ad networks and DSPs, our yield optimization service provides access to their desired traffic profiles for non-guaranteed display inventory and helps them seamlessly manage relationships with an abundance of publishers.
Funding history · 2 rounds · $4.0M total
2011-01
Seed
$2.0M
2010-01
Seed
$2.0M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Target customers
Media & EntertainmentPublishing
Tags
advertisingmarketingpublisherssignal-processing