Last updated 2026-07-20
- Raised Seed round led by Fusion VC, May 2023
Total raised
—
Last: Undisclosed Round 2023-06
Stage
Seed
Founded
2022
Headcount
8
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Hoox is a customer activation platform that uses real-time data to create personalized experiences for businesses. By leveraging proprietary technology and data-driven insights, Hoox helps credit card companies increase activation rates and drive more revenue. The company offers a privacy-safe hashing system that identifies cardholders across online stores and displays personalized offers at checkout without merchant integrations, enabling card issuers to drive higher activation, a greater share of wallet, and improved customer loyalty.
Funding history · 1 round · — total
2023-05
Seed
Undisclosed
★ Fusion VC
Headcount over time
From 8 (2024-03) to 7 (2026-01) · -1 (-12%) · 5 points · source: Finder history + radar grounding
Q&A
- What is Hoox's primary business?
- Hoox is a customer activation platform designed for financial service providers, utilizing real-time data to create personalized experiences and help credit card companies increase activation rates and revenue.
- When was Hoox founded?
- Hoox was founded in August 2022.
- Where is Hoox headquartered?
- Hoox is headquartered in Tel Aviv-Yafo, Israel.
- What is Hoox's total funding to date?
- Hoox has raised a total of $165,000 USD.
- Which investor participated in Hoox's funding round in June 2023?
- Fusion VC participated in Hoox's funding round in June 2023.
- What is Hoox's current funding stage?
- Hoox is currently in the Seed funding stage.
- What are Hoox's target customer segments?
- Hoox targets customers in Financial Services and Financial Institutions.
Team · 3
Oz Azaria
Founder · Co-Founder & CEO
Roee Peled
Founder · Co-Founder & CRO
Guy Freedman
Founder · Co-Founder & CTO
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportFintech & Insurtech
Technologies
Platforms & InterfacesAPIWeb
Target customers
Financial ServicesFinancial Institutions
Business model
B2B
Highlights
1 PatentsVerified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | hooxpay.com |
|---|---|
| linkedin.com/company/93852750 |
Identifiers & details
| Founded | 2022-8 |
|---|---|
| Employees (exact) | 8 |
| Offices | Miami; Toronto |
Radar intelligence
Patents
| EPO | 1 |
|---|
GitHub
| Top repos | merchants-simulator |
|---|
Web history (Wayback)
| Domain | hooxpay.com |
|---|
Certificate / subdomain footprint
| Subdomains | 19 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516665361 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2022-08-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 4 — shares_capital (1), annual_report (1), people (1), other (1) |
| Registered address | התאנה 6 קיסריה |
Recent registry events
| Date | Event |
|---|---|
| 2025-07-29 | העברת מניות |
| 2025-11-09 | דו~ח שנתי |
| 2025-11-09 | עדכון בעלי תפקידים |
| 2025-08-04 | שינוי בתקנון |