Last updated 2026-07-26
- Raised $10M Series B led by theDOCK, Jul 2022
- Raised $3.5M Series A led by TAU Ventures, May 2019
- Raised $1.5M Seed round led by Ben Marcus, Dec 2017
Total raised
$15.0M
Last: Undisclosed Round 2025-07
Stage
Series A
Founded
2016
Headcount
68
HQ
Glil Yam, Israel
Sector
Automotive & Mobility Technologies
About
Hoopo is an Israeli technology company specializing in advanced asset tracking solutions, particularly through its innovative hoopoSense Solar trackers designed for logistics and shipping optimization. The company's core mission focuses on enabling businesses to track and manage their logistics with greater efficiency and reduced costs by leveraging real-time data and analytics. Hoopo's technology assists businesses in monitoring assets, deriving actionable insights, and making informed decisions to prevent operational bottlenecks, optimize asset utilization, and ensure timely maintenance. Their HoopoLogic suite offers comprehensive solutions that integrate advanced low-power hardware, cloud-based software, and live dashboards, ensuring complete visibility and a seamless user experience. Hoopo's services are utilized in various sectors, including airport handling, fleet operations, waste management, and supply chain logistics.
Funding history · 7 rounds · $15.0M total
2025-06
C Round
Undisclosed
★ theDOCK
2024-10
B Round Extension
Undisclosed
★ theDOCK★ Iron Nation
2022-07
B Round
$10.0M
★ theDOCK★ Hico Group★ TAU Ventures★ Signals Venture Capital★ Global IoT Technology Ventures★ Zim Integrated Shipping Services
2019-05
A Round
$3.5M
★ TAU Ventures★ Naveh Shetrit★ GiTV (Global Innovation Technology Ventures)
2017-12
Seed
$1.5M
★ Ben Marcus★ Zohar Gilon★ TAU Ventures
2017-11
Pre-Seed Extension
Undisclosed
★ Fusion VC
2017-05
Pre-Seed
Undisclosed
★ Simon Legziel
Headcount over time
From 4 (2016-09) to 66 (2026-03) · +62 (+1550%) · 35 points · source: Finder history + radar grounding
Q&A
- What is Hoopo's primary focus?
- Hoopo specializes in providing low-cost, power-efficient tracking solutions to enhance logistics operations and manage unpowered assets, with a core mission to improve efficiency and reduce costs through real-time data and analytics.
- Which investors participated in Hoopo's Series A funding round?
- In August 2022, Hoopo raised $10,000,000 in a Series A round with participation from ZIM and theDOCK.
- What is the total amount of funding Hoopo has raised to date?
- Hoopo has raised a total of $17,000,000 across all funding rounds.
- What was a significant partnership announced by Hoopo in early 2024?
- In January 2024, ZIM announced an agreement with Hoopo Systems to deploy Hoopo's tracking devices on ZIM's dry-van container fleet.
- What award did Hoopo win in 2025?
- In July 2025, Hoopo won the IoT Evolution Asset Tracking Award for its hoopoSense Titan.
Team · 5
Ittay Hayut
Founder · Co-founder & CEO
Erez Aviv
Founder · Co-founder & COO
Ilan Lozovsky
Founder · Co-founder & CTO
Menachem Tipris
Founder · Co-founder & SVP Engineering
Daniel Avitzour
Founder · Co-founder
Sectors & technology
Primary sector
Automotive & Mobility Technologies
Sub-sectors
Automotive & Mobility TechnologiesLogistics & Transportation ManagementClimate TechEco-Efficient Transportation & LogisticsEco-Efficient Mobility Optimization & LogisticsIndustrial TechnologiesProcess Automation & Intelligence Systems
Technologies
CommunicationsIOTRadio FrequencySensingGeolocation
Target customers
Transportation & LogisticsTransportation InfrastructureAirportsPorts & HarborsLogisticsPostal & CourierWarehousesMaritimeIndustrial Manufacturing
Business model
B2B
Highlights
1 PatentsVerified
Tags
supply-chainairportsfreightmobility-optimizationlocation-basediotwireless-communicationindustry-4-0trackingnavigationsensorslogisticsmonitoringsmart-mobilitywaste-managementclimate-techiot-platform
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | hoopo.tech |
|---|---|
| linkedin.com/company/10501427 | |
| facebook.com/hoopoSystems | |
| YouTube | youtube.com/channel/UCNnq783W6MkLtpur-Z45TRw |
Identifiers & details
| Legal name | Hoopo System Ltd. |
|---|---|
| Founded | 2016 |
| Employees (exact) | 68 |
| Offices | Santa Monica |
Radar intelligence
Patents
| EPO | 8 |
|---|
App Store
| App | Rating | Ratings |
|---|---|---|
| Hoopo Pairing | 5 |
Web history (Wayback)
| Domain | hoopo.tech |
|---|
Certificate / subdomain footprint
| Subdomains | 15 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515326452 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2015-10-19 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 1 |
| Registry events | 6 — other (2), shares_capital (2), charge (1), people (1) |
| Registered address | ספיר 1 הרצליה |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-26 | שינוי בתקנון |
| 2026-01-25 | הגדלה של הון רשום |
| 2025-11-19 | רישום שעבוד |
| 2026-05-11 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-03-10 | הקצאת מניות |
| 2026-05-06 | עדכון דירקטורים-הסרת דירקטור |