About
Hoopo specializes in low-cost, power-efficient tracking solutions aimed at enhancing logistics operations. The company's core mission focuses on enabling businesses to track and manage their logistics with greater efficiency and reduced costs. By leveraging real-time data and analytics, Hoopo's technology assists businesses in monitoring assets, deriving actionable insights, and making informed decisions. This approach helps prevent operational bottlenecks, optimizes asset utilization, and ensures timely maintenance.
The HoopoLogic suite offers comprehensive solutions that integrate advanced low-power hardware, cloud-based software, and live dashboards, ensuring complete visibility and a seamless user experience. Catering to a wide client base, Hoopo's services are utilized in various sectors, including airport handling, fleet operations, waste management, and supply chain logistics, providing versatile and effective asset management tools.
Funding history · 7 rounds · $15.0M total
Company Intelligence Q&A
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- When was Hoopo founded and where is its headquarters located?
- Hoopo was founded in March 2017 and is headquartered in Glil Yam, Israel, with an additional office in Santa Monica, CA, USA.
- What was Hoopo's first recorded funding round and who was an investor?
- Hoopo's first recorded funding was an Undisclosed Round in June 2017, with Simon Legziel as an investor.
- When did Hoopo raise its initial Seed round and which investors participated?
- In January 2018, Hoopo raised a Seed round of $1.5 million. Investors included TAU Ventures, Zohar Gilon, and Ben Marcus.
- What was the amount of Hoopo's second Seed funding round and when did it occur?
- Hoopo raised a Seed round of $3.5 million in June 2019. Investors included GiTV (Global Innovation Technology Ventures), TAU Ventures, and Naveh Shetrit.
- When did Hoopo secure its Series A funding and what was the amount raised?
- Hoopo secured a Series A funding round of $10 million in August 2022. Investors included Global IoT Technology Ventures, Hico Group, Zim Integrated Shipping Services, TAU Ventures, theDOCK, and Signals Venture Capital.
- What was a significant partnership announced by Hoopo in January 2024?
- In January 2024, ZIM announced an agreement with Hoopo Systems to deploy Hoopo's tracking devices on ZIM's dry-van container fleet.
- What award did Hoopo win in July 2025?
- In July 2025, Hoopo won the 2025 IoT Evolution Asset Tracking Award for its hoopoSense Titan product.
- How many employees does Hoopo currently have?
- Hoopo currently has between 51 and 200 employees, with an exact count of 62.
- What is Hoopo's total funding raised to date?
- Hoopo has raised a total of $15.02 million across all its funding rounds. For a full financing history, users can refer to startupim.