Last updated 2026-08-20
- Raised $18M Series B led by HartBeat Ventures, Jul 2021
- Raised $23M Series A led by IAC, Feb 2018
- Raised $3.6M Seed round led by Lead Edge Capital, Oct 2017
Total raised
$44.6M
Stage
—
Founded
2016
Headcount
—
HQ
New York, United States
Sector
Automotive
Website ↗Registrar ID: 515733830 (Rodo, Inc.)
About
Rodo, Inc. (formerly Honcker) is an online service that allows customers to buy or lease new and used vehicles from local dealerships and have them delivered. The platform provides personalized pricing, audits dealer quotes, and offers negotiation strategies through its AI agent. Rodo aims to simplify the car buying process by eliminating haggling and providing transparency.
Funding history · 3 rounds · $44.6M total
3 events/rounds · $44.6M Total Funding: $44.6M in Private Equity
Jul 2021
★ HartBeat Ventures★ Holman Enterprises★ Evolution VC PartnersIACMack McLartyKen SchnitzerFranklin McLartyIAC/InterActiveCorp
Feb 2018
★ IAC★ IAC/InterActiveCorp★ InterActive Corp. (IAC)Joey LevinInterActive Corp (IAC)
Oct 2017
Offices
New York, United States · HQ / main office
Q&A
- What is Honcker Ltd. (Rodo)'s primary business?
- Rodo (formerly Honcker) is an online platform that enables consumers to lease or purchase new and used cars entirely online, providing transparent pricing, personalized concierge service, and free delivery.
- When was Honcker Ltd. (Rodo) founded?
- Honcker Ltd. (Rodo) was founded in 2016.
- Who are the founders of Honcker Ltd. (Rodo)?
- The founders of Honcker Ltd. (Rodo) are Nathan Hecht (CEO and Founder), Amir Lahav (Co-founder), and Zorah Anapolsky (Co-founder).
- What is the total amount of funding Honcker Ltd. (Rodo) has raised to date?
- Honcker Ltd. (Rodo) has raised a total of $44,600,000 USD.
- When did Honcker Ltd. (Rodo) complete its latest funding round and who were the lead investors?
- Honcker Ltd. (Rodo) completed a B Round in July 2021, with lead investors including Ken Schnitzer and HartBeat Ventures.
- Which investors participated in Honcker Ltd. (Rodo)'s Seed round?
- Honcker Ltd. (Rodo)'s Seed round in October 2017 included Lead Edge Capital and Evolution VC Partners as lead investors.
- What is the primary sector of Honcker Ltd. (Rodo)?
- Honcker Ltd. (Rodo)'s primary sector is Automotive.
- What core technologies does Honcker Ltd. (Rodo) utilize?
- Honcker Ltd. (Rodo) utilizes a Proprietary Pricing Engine (RICE) and an AI-driven Vehicle Search Platform as its core technologies.
Team · 4
Nathan Hecht
Founder · Founder & CEO
Nosson Hecht
CEO
Jordan Langsam
Mobile Engineer
Franklin Charmevil
Northeast Regional Manager
Sectors & technology
Primary sector
Automotive
Technologies
Target customers
Business model
B2CB2B
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | rodo.com |
|---|
Identifiers & details
| Legal name | Rodo, Inc. |
|---|---|
| Founded | 2016 |
Radar intelligence
Patents
| EPO | 1 |
|---|
Web history (Wayback)
| Domain | rodo.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515733830 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-10-30 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2021 |
| Active charges / liens | 0 |
| Registry events | 1 — other (1) |
| Registered address | החרש 20 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-12-11 | עדכון חיובים במג~ק |