Total raised
$5.0M
Last: Undisclosed 2012-04
Stage
Mature
Founded
2006
Headcount
17
HQ
Tel Aviv-Yafo
Sector
Business Software
About
HIRO Media provides an online video ecosystem that uses its proprietary technology to improve the performance of the entire ecosystem, including advertisers, publishers, and content owners. HIRO's patented technology makes it easy to serve up the right ad, at the right moment, to the right viewer for optimal results. The company's programmatic distribution and monetization facilitate prediction-based real-time bidding processes, which translate into practically unlimited scale. The company's technology aims to maximize ad opportunities through a combination of latency-based optimization, quick loading time for video players, cloud-based architecture, and real-time big-data optimization.
Funding history · 1 round · $5.0M total
2012-04
Undisclosed
$5.0M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
Data StorageCloud
Target customers
Enterprise & Professional ServicesMarketing & SalesAdvertising
Business model
B2B
Highlights
1 Patents
Tags
content-distributionadvertisingreal-time-biddingpublishersvideo-advertisingmonetizationvideo-contentpersonalizationsmbdata-optimizationenterprisesvideocontent-providerscontent-marketingadvertisers