Last updated 2026-07-26
- Raised $15M Series A led by Delek Motors, Mar 2025
- Raised $4M debt round, Mar 2025
- Raised $4.5M Seed round led by Delek Motors, Sep 2019
Total raised
$23.5M
Last: Undisclosed Round 2025-04
Stage
Series A
Founded
2019
Headcount
100
HQ
Tel Aviv-Yafo, Israel
Sector
Automotive & Mobility Technologies
About
Hi Auto is an Israel-based startup that develops an AI-powered voice platform designed to automate drive-thru order-taking for quick-service restaurants (QSRs). The company's software-as-a-service (SaaS) platform utilizes advanced noise cancellation, a specialized language model, and inventory-aware dynamic upselling to deliver high order accuracy and completion rates. Hi Auto's technology aims to address rising labor costs and staffing shortages in the QSR industry by freeing up human employees to focus on other tasks. The company initially focused on in-cabin speech recognition for automobiles but pivoted to the QSR drive-thru market by the end of 2020.
Funding history · 4 rounds · $23.5M total
2025-03
Debt Financing
$4.0M
2025-03
A Round
$15.0M
★ Delek MotorsMeir BarelGoldbell InvestmentsVasuki Technology Fund
2020-05
Seed Extension
Undisclosed
★ Vasuki Technology Fund
2019-09
Seed
$4.5M
★ Delek MotorsPlug and PlayAllied InvestmentsGoldbell InvestmentsZohar Zisapel (Late)
Headcount over time
From 4 (2019-06) to 91 (2026-01) · +87 (+2175%) · 17 points · source: Finder history + radar grounding
Q&A
- What is Hi Auto's primary business?
- Hi Auto provides an AI-powered voice platform that automates drive-thru order-taking for quick-service restaurants, aiming to address labor costs and staffing shortages.
- When was Hi Auto founded?
- Hi Auto was founded in February 2019.
- What was Hi Auto's initial focus before pivoting to QSRs?
- Hi Auto initially focused on in-cabin speech recognition for automobiles before pivoting to the QSR drive-thru market by the end of 2020.
- When did Hi Auto raise its Series A funding round?
- In April 2025, Hi Auto raised a $15 million Series A round, with.
- What was the total amount of funding raised by Hi Auto?
- Hi Auto has raised a total of $27 million USD.
- Which company did Hi Auto partner with in the UK for drive-thru transformation?
- In March 2025, Hi Auto partnered with Popeyes U.K. for drive-thru transformation.
- Which drive-thru restaurant chain did Hi Auto sign a deal with in July 2024?
- In July 2024, Hi Auto signed a deal with the Bojangles Drive-Thru restaurant chain.
- What is Hi Auto's current funding stage?
- Hi Auto is currently in its Series A funding stage.
Team · 3
Roy Baharav
Founder · Co-Founder & CEO
Eyal Shapira
Founder · Co-Founder & CTO
Zohar Zisapel
Founder · Initial Investor & Chairman
Sectors & technology
Primary sector
Automotive & Mobility Technologies
Sub-sectors
Automotive & Mobility TechnologiesAutonomous & Connected
Technologies
Artificial IntelligenceVoice & Speech Recognition
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumer
Business model
B2B
Highlights
Verified
Tags
artificial-intelligencespeech-recognitionautomotivesmart-mobilityrestaurantsdeep-learningvoice-control
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | hi.auto/ |
|---|---|
| linkedin.com/company/35515454 | |
| facebook.com/Hi-Auto-116578069738359 | |
| YouTube | youtube.com/@hiauto5439 |
Identifiers & details
| Legal name | HI AUTO LTD |
|---|---|
| Founded | 2019-2 |
| Employees (exact) | 100 |
Radar intelligence
Patents
| EPO | 251 |
|---|
GitHub
| Top repos | words-to-numbers, clasp |
|---|
Web history (Wayback)
| Domain | hi.auto |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515975217 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2019-02-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | הכפר 6 קריית אונו |