Haystackz is developing a B2C mobile and web service that will serve as consumers' trusted best friend, finding the right product for them to meet their needs. Combining product properties with a specific analysis of the consumers need, results in a highly relevant recommendation. Haystackz effectively eliminates any chance for selection error, significantly decreasing the effort required for product research and dramatically lowering the stress associated with decision making. Haystackz has the potential of disrupting the eCommerce industry and becoming the main entry point for on-line shopping by establishing its brand and gaining consumers trust,