Last updated 2026-08-28
- Raised $1.7M Seed round led by FollowTheSeed, Apr 2017
Total raised
$1.7M
Stage
—
Founded
2014
Headcount
12
HQ
Brisbane, Australia
Sector
Marketing Software
About
Haystack is a B2B SaaS platform that provides digital business card solutions for businesses. It aims to automate manual data entry, measure sales effectiveness, and reduce costs and environmental footprint. The platform offers features like customizable digital cards, AI card scanning, CRM integrations, and lead management. Haystack is designed to streamline networking efforts for teams and enterprises, offering security, privacy, and compliance with regulations like GDPR.
Funding history · 1 round · $1.7M total
1 event/round · $1.7M Total Funding: $1.7M in Private Equity
Apr 2017
Seed
$1.7M
tracxn.com
★ FollowTheSeed
Headcount over time
12 employees (2026-09) · 1 point
Offices
Brisbane, Australia · HQ / main office
Q&A
- What is Haystack Australia Pty Ltd.'s primary business?
- Haystack Australia Pty Ltd. is a B2B SaaS platform that provides digital business card solutions for businesses, aiming to automate data entry, measure sales effectiveness, and reduce costs and environmental footprint.
- When was Haystack Australia Pty Ltd. founded?
- Haystack Australia Pty Ltd. was founded in 2014.
- Where is Haystack Australia Pty Ltd. headquartered?
- Haystack Australia Pty Ltd. is headquartered in Brisbane, Australia.
- Who are the founders of Haystack Australia Pty Ltd.?
- The founders of Haystack Australia Pty Ltd. are Ran Heimann, who serves as Founder & CEO, and Nir Heimann, who is the Co-Founder & CTO.
- What technologies does Haystack Australia Pty Ltd. utilize?
- Haystack Australia Pty Ltd. utilizes AI and SaaS technologies, with its core technology focused on AI and Digital Business Cards.
- What are the target customers for Haystack Australia Pty Ltd.?
- Haystack Australia Pty Ltd. targets B2B and Enterprise customers.
- What business model does Haystack Australia Pty Ltd. employ?
- Haystack Australia Pty Ltd. operates on a SaaS business model.
Team · 2
Nir Heimann
Chief Executive Officer
Jordie Knowles
Chief Technology Officer
Sectors & technology
Primary sector
Marketing Software
Technologies
Target customers
Business model
B2BSaaS
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | thehaystackapp.com |
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Identifiers & details
| Legal name | Haystack Australia Pty Ltd. |
|---|---|
| Founded | 2014 |
| Employees (exact) | 12 |
Radar intelligence
Web history (Wayback)
| Domain | thehaystackapp.com |
|---|