Last updated 2026-07-20
- Raised $45M Undisclosed Round led by Tene Investment Funds, Dec 2021
- Raised $50M Undisclosed Round led by Viola Growth, Dec 2017
Total raised
$95.0M
Last: Undisclosed Round 2022-01
Stage
Seed
Founded
2008
Headcount
125
HQ
Tel Aviv-Yafo, Israel
Sector
Retail Platforms
About
GlassesUSA.com is an online eyewear retailer offering high-quality prescription eyewear at affordable prices by eliminating middlemen and operating its own optical labs. The company provides a wide selection of frames from top designer brands and house brands, and utilizes innovative tools like AI-powered virtual try-on, prescription scanners, and style quizzes to enhance the customer experience. GlassesUSA.com also operates a B2B platform called United Vision Plan (UVP) which offers online vision benefit plans. GlassesUSA.com was established in 2008 as a subsidiary of Optimax Investments.
Funding history · 2 rounds · $95.0M total
2021-12
Undisclosed Round
$45.0M
★ Tene Investment Funds
2017-12
Undisclosed Round
$50.0M
★ Viola Growth
Headcount over time
From 184 (2022-12) to 189 (2026-03) · +5 (+3%) · 16 points · source: Finder history + radar grounding
Q&A
- What is GlassesUSA.com's primary business?
- GlassesUSA.com is an online eyewear retailer that offers high-quality prescription eyewear at affordable prices, including frames from top designer brands and various lens types.
- When was GlassesUSA.com founded?
- GlassesUSA.com was established in August 2008 as a subsidiary of Optimax Investments.
- How much funding has GlassesUSA.com raised in total?
- GlassesUSA.com has raised a total of $95,000,000 USD across its funding rounds.
- When was GlassesUSA.com's most recent funding round and who participated?
- In January 2022, GlassesUSA.com raised $45,000,000 USD from Tene Investment Funds.
- Who are the co-founders of GlassesUSA.com?
- The co-founders of GlassesUSA.com are Daniel Rothman, who serves as CEO, and Eldad Rothman, who is the COO & CFO.
- What is the employee count for GlassesUSA.com?
- GlassesUSA.com has an employee count in the 51-200 range.
- What innovative technologies does GlassesUSA.com utilize for its customers?
- GlassesUSA.com offers a Prescription Scanner App to extract prescriptions from existing glasses and a Virtual Try-On tool for customers to virtually see how frames look on them.
- Which investor participated in GlassesUSA.com's January 2018 funding round?
- In January 2018, GlassesUSA.com raised $50,000,000 USD from Viola Growth.
Team · 4
Daniel Rothman
Founder · CEO
Eldad Rothman
Founder · COO
Roy Yamner
Founder · CTO
Erez Rozenberg
Founder · CFO
Sectors & technology
Primary sector
Retail Platforms
Sub-sectors
Retail PlatformsGoods
Technologies
Simulation & ImagingAugmented RealityArtificial IntelligenceImage RecognitionPlatforms & InterfacesWebMobile
Target customers
Consumers
Business model
B2C
Tags
virtualizationmarketplaceaugmented-realityimage-processingecommerceretail-technologyretail
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | glassesusa.com/ |
|---|---|
| linkedin.com/company/828804 | |
| facebook.com/GlassesUSA | |
| YouTube | youtube.com/user/GlassesUSA |
| instagram.com/glassesusa |
Identifiers & details
| Legal name | Optimax Investments Ltd. |
|---|---|
| Founded | 2008-8 |
| Employees (exact) | 125 |
| Offices | New York |
Radar intelligence
Open jobs — bamboohr
| Total open | 10 |
|---|---|
| Remote | 0 |
| By department | Customer Service (2), Strategy & BI (1), Operations (1), IT (1), GlassesUSA FC (1), Data (1), Marketing (1), Finance (1), Product (1) |
| By location | Atlanta , Georgia (2), Tel Aviv, Tel Aviv (7) |
| Title | Location | Department |
|---|---|---|
| Customer Experience and Billing Specialist | Atlanta , Georgia | Customer Service |
| Sales Director | Strategy & BI | |
| Supply Chain & Logistics Coordinator | Tel Aviv, Tel Aviv | Operations |
| IT Technician | Tel Aviv, Tel Aviv | IT |
| Payroll Specialist | Atlanta , Georgia | GlassesUSA FC |
| Product Analyst | Tel Aviv, Tel Aviv | Data |
| Partnerships & Affiliate Manager | Tel Aviv, Tel Aviv | Marketing |
| CX Technical Project Manager | Tel Aviv, Tel Aviv | Customer Service |
| Director of Finance | Tel Aviv, Tel Aviv | Finance |
| Senior Product Manager | Tel Aviv, Tel Aviv | Product |
Web history (Wayback)
| Domain | glassesusa.com |
|---|
Certificate / subdomain footprint
| Subdomains | 24 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514172477 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-08-11 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 1 — shares_capital (1) |
| Registered address | הברזל 34 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2026-01-19 | הקצאת מניות |