Genius Matcher develops a platform combining computer vision and 3D technology to create one hardware free solution for mapping, positioning and navigating in any indoor location. Besides localizing, we convert 2D environments to 3D as well as setting up virtual tours and augmented reality scenes. The platform is an end-to-end solution, fully dynamic, managed in the cloud and displayable on all mobile devices. The technology has 3 patents pending. Our first product for shopping centers, MALLY, with its interactive 3D maps, tells the visitor Where is he standing, What is around him, How to get to each spot and Who is there to share his experience with.