Genieo Innovation

Developer of a recommendation engine based in Herzliya, Israel, specializing in personalized content delivery.

Media & Entertainment Technologies
Acquired by Somoto
Acquired Herzliya, Israel Founded 2008
Last updated 2026-07-26
Total raised
$4.0M
Stage
Acquired
Founded
2008
Headcount
1-10
HQ
Herzliya, Israel
Sector
Media & Entertainment Technologies

About

Genieo Innovation was an Israeli company specializing in a recommendation engine that automatically updated content to reflect users' changing personal interests. The platform organized and updated micro-targeted information, combining social and news streams. It was also known for its application Genieo, which was categorized as adware or potentially unwanted software due to its browser hijacking and user tracking capabilities. The company was formerly known as Anabel Software.

Funding history · 2 rounds · $4.0M total

2010-11
A Round Undisclosed conduit+reconcile
2009-12
Seed $3.0M conduit+reconcile

Headcount over time

From 31 (2021-08) to 1 (2024-08) · -30 (-97%) · 2 points · source: Finder history + radar grounding
310 2021-08 2024-08

Q&A

What is Genieo Innovation's primary business?
Genieo Innovation was an Israeli company that developed a recommendation engine specializing in personalized content delivery, automatically updating content to reflect users' changing interests.
When was Genieo Innovation founded?
Genieo Innovation was founded in April 2008.
What is the current status of Genieo Innovation?
Genieo Innovation was acquired by Somoto in July 2014 and is currently inactive.
How much funding did Genieo Innovation raise in total?
Genieo Innovation raised a total of $4,000,000 USD.
When was Genieo Innovation acquired and by whom?
Genieo Innovation was acquired by Somoto in July 2014.
What was the acquisition amount for Genieo Innovation?
Genieo Innovation was acquired for $34,120,000 USD.
What was Genieo Innovation formerly known as?
Genieo Innovation was formerly known as Anabel Software.
What is Genieo Innovation's primary sector?
Genieo Innovation's primary sector is Media & Entertainment Technologies.
Who are the founders of Genieo Innovation?
The founders of Genieo Innovation are Sol Tzvi (CEO) and Jacob Tenenboem (Chairman).

Team · 2

Sol Tzvi
Founder · CEO
Jacob Tenenboem
Founder · Chairman

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content DistributionDigital Content Engagement & EntertainmentEducation & Knowledge Technologies
Technologies
Platforms & InterfacesSearch EngineWeb
Target customers
ConsumersEducation & AcademiaMedia & EntertainmentSocial Media
Business model
B2B

Tags

newsknowledge-technologyrecommendationssearch-enginecontent-discoverywhite-label-solutionpersonalization
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitewww.genieo.com
LinkedInlinkedin.com/company/670954
Facebookfacebook.com/mygenieo
YouTubeyoutube.com/channel/UC8blM-twsMS4Q2yGJ9dANMA

Identifiers & details

Founded2008-4
Status reasonAcquired (Inactive) by Somoto on Jul 2014 - closed due to acquisition

Acquisitions & public offerings

Acquired by Somoto 2014-07 $34.1M

Radar intelligence

Patents

EPO4

Web history (Wayback)

Domaingenieo.com

Certificate / subdomain footprint

Subdomains5

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514125038
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2008-04-07
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2024
Active charges / liens0
Registry events0
Registered addressשד אבא אבן 10 הרצליה