Last updated 2026-09-06
- Raised $1.5M Series A led by HAX, Jan 2025
- Raised $550k grant, Jan 2022
- Raised $85k grant led by Europa, Jan 2022
Total raised
$2.1M
Stage
Pre-Funding
Founded
2022
Headcount
11
HQ
Haifa, Israel
Sector
Industrial Technologies
About
Gemma Robotics offers an automated makeup application system that uses advanced technology to provide a professional makeup experience at home. The device customizes makeup application based on individual preferences, skin tone, and facial features, operating with safety measures that prevent direct contact with the face. It uses airbrush makeup pods compatible with popular makeup brands. The company aims to revolutionize the beauty industry by making professional-quality beauty an everyday ritual.
Funding history · 4 rounds · $2.1M total
4 events/rounds · $2.1M Total Funding: $1.5M in Private Equity
Jan 2025
A Round
$1.5M
pitchbook.com
Oct 2024
Seed
Undisclosed
pitchbook.com
Jan 2022
Grant
$550K
pitchbook.com
Jan 2022
Grant
$85K
pitchbook.com
★ Europa
Headcount over time
11 employees (2026-09) · 1 point
Offices
Haifa, Israel · HQ / main office
Show all offices (1 more)
- Dallas, United States
Q&A
- What is Gemma Robotics' primary offering?
- Gemma Robotics provides an automated makeup application system that uses advanced robotics and personalized makeup technology to deliver a professional makeup experience at home.
- When was Gemma Robotics founded?
- Gemma Robotics was founded in 2022.
- Where is Gemma Robotics headquartered?
- Gemma Robotics is headquartered in Haifa, Israel.
- How many employees does Gemma Robotics currently have?
- Gemma Robotics has 11-50 employees.
- What was Gemma Robotics' most recent funding round?
- In March 2025, Gemma Robotics raised a Pre-Seed round with participation from SOSV.
- What is the total amount of funding Gemma Robotics has raised to date?
- Gemma Robotics has raised a total of $1,500,000 USD.
- Who are the co-founders of Gemma Robotics?
- The co-founders of Gemma Robotics are Elizabeth Whitelaw Williams, who serves as Co-founder & CEO, and Mira Shalah-Abboud, who is the Co-founder & CTO.
- What is Gemma Robotics' primary sector?
- Gemma Robotics' primary sector is Industrial Technologies, specifically focusing on Process Automation & Intelligence Systems and Machinery & Robotics.
Team · 3
Elizabeth Whitelaw
Founder · Co-Founder and CEO
Mira Shalah Abboud
Founder · Co-Founder and CTO
Seth Williams
CFO and Board Advisor
Sectors & technology
Primary sector
Industrial Technologies
Technologies
Target customers
Business model
Membership-based platform
Tags
femtech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | gemmarobotics.com |
|---|---|
| linkedin.com/company/14840476 |
Identifiers & details
| Founded | 2022 |
|---|---|
| Employees (exact) | 11 |
| Offices | Dallas |
Radar intelligence
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | gemmarobotics.com |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516516895 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-12-26 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | התורן 9 חיפה |