Last updated 2026-06-18
- Raised $8M Series B led by Reach Markets, Dec 2023
- Raised $4M Series A led by Yair Goldfinger, Aug 2021
- Raised Seed round led by Fresh Fund, Dec 2015
Total raised
$12.0M
Last: Undisclosed Round 2024-01
Stage
Series A
Founded
2015
Headcount
45
HQ
Jerusalem, Israel
Sector
Business Software
About
Joyned is a social marketing platform that allows merchants to own the entire shopper journey and helps them leverage natural social engagement for better business results. It empowers retailers to capture and grow their customers through social media on their own sites, reducing reliance on third-party social media platforms. With Joyned, online retailers can offer their customers a way to seamlessly connect, share ideas, and complete their paths to purchase, while providing shoppers with the ability to shop collaboratively on their favorite eCommerce and shopping sites.
Funding history · 3 rounds · $12.0M total
2023-12
B Round
$8.0M
★ Reach MarketsVelocity VenturesSentor InvestmentsLucerne Investment Partner
2021-08
A Round
$4.0M
★ Yair GoldfingerArthur StarkRafi Ashkenazi
2015-12
Seed
Undisclosed
★ Fresh Fund
Headcount over time
From 6 (2018-08) to 26 (2026-03) · +20 (+333%) · 21 points · source: Finder history + radar grounding
Q&A
- What is Joyned's primary business?
- Joyned is an online platform for social shopping, providing a social marketing platform that enables merchants to manage the entire shopper journey and leverage social engagement for business results.
- When was Joyned founded?
- Joyned was founded in January 2015.
- What was Joyned's most recent funding round?
- Joyned's most recent funding round occurred in January 2024, raising $8,000,000. It was led by Reach Markets.
- Who are the co-founders of Joyned?
- The co-founders of Joyned are Jonathan Abraham (Co-founder & CEO) and Michael Levinson (Co-founder & CPO). Tom Zelazny was also a co-founder but is no longer with the company.
- What is Joyned's total amount raised to date?
- Joyned has raised a total of $15,000,000 USD across its funding rounds.
- Which sectors does Joyned primarily operate in?
- Joyned primarily operates in the Business Software sector, with additional focus on Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools.
- What is the current stage of Joyned's funding?
- Joyned is currently in its Series A funding stage.
Team · 3
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platformse-Commerce Tools
Technologies
Platforms & InterfacesWeb
Target customers
Travel & TourismTravelCommerce & RetailDistribution ChannelseCommerce Platforms
Business model
B2B2C
Highlights
Verified
Tags
traveltechsocial-commercesocial-networksonline-shoppingonline-retailersecommerce
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | joyned.co |
|---|---|
| linkedin.com/company/13212152 | |
| facebook.com/Joyned.co | |
| YouTube | youtube.com/channel/UCOfAr4pQsfPZsMI2jvz5_Rw |
Identifiers & details
| Former names | Gamitee |
|---|---|
| Founded | 2015-1 |
| Employees (exact) | 45 |
Radar intelligence
Web history (Wayback)
| Domain | joyned.co |
|---|
Certificate / subdomain footprint
| Subdomains | 27 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 515613560 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2017-02-16 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2023 |
| Active charges / liens | 0 |
| Registry events | 3 — violation (1), charge (2) |
| Registered address | יפו 206 ירושלים |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-11-19 | סילוק שעבוד |
| 2025-09-18 | רישום שעבוד |