Centrical · raw details

Enterprise Gamification Apps · Ra'anana · Founded 2012

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Highlights

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About

Enterprise Gamification Apps

Centrical is a gamification company focused on the use of rich graphical narratives to drive skillful change in organizations. Its solution is used by organizations to improve sales, customer support, and training. Centrical's graphical narratives range from sports and racing to virtual city-building and song contests. Through the use of an avatar, the platform accompanies employees throughout the workday and presents them with clear calls to action aligned with corporate goals and an engaging feedback mechanism. The company's solution is easy to implement due to its no-code integration and ability to work across many platforms, presenting enterprises with gamification that goes beyond points and badges. Centrical offers packaged apps for business scenarios including sales, customer service, onboarding and training, and knowledge collaboration. Centrical was named a cool vendor in "Cool Vendors in Human Capital Management, 2016" by the Gartner Research Group.

Identity

NameCentrical
Sluggameffective
Former namesGameEffective
Type / kindstartup
Crunchbase IDgameffective
Source _idagxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAgN7orYYJDA

Status

Statusactive
Last update2026-05-17

Location

HQ country codeIL
HQ region/districtCenter District
HQ cityRa'anana
HQ addressHaSheizaf St 4, Ra'anana, Israel

Web & social

Websitehttps://centrical.com/
Careers pagehttps://centrical.com/company/careers
LinkedInhttps://www.linkedin.com/company/26272300
Twitter / Xhttps://twitter.com/centrical
Facebookhttps://www.facebook.com/Centrical
YouTubehttps://www.youtube.com/channel/UCePhAxxzLkRgZj1KvBXxcoQ

Classifications

Primary sector Education & Knowledge Technologies
Sub-sectors
Business SoftwareOperations SolutionsHuman Resources ManagementEducation & Knowledge TechnologiesAssessment & Verification
Technologies
Platforms & InterfacesSoftwareData StorageCloud
Target customers
Enterprise & Professional ServicesHuman Resource & Employment ServicesTraining
Business models
B2B
Tags
trainingenterprise-solutionscloudcall-centersemployee-engagemente-learningsalescrmworkforce-managementcustomer-servicegamificationedtechhr

Funding

Total raised$66.0M
Current stageMature

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