FUTURING UP

A digital platform for building a personal future through human counseling, especially for those facing dismissal, retirement, or early retirement.

Education & Knowledge Technologies
Active
Seed Tel Aviv-Yafo, Israel Founded 2017
Last updated 2026-07-26
Total raised
Last: Grant 2022-05
Stage
Seed
Founded
2017
Headcount
3
HQ
Tel Aviv-Yafo, Israel
Sector
Education & Knowledge Technologies

About

FUTURING UP (formerly Digital Platform for Life After Retirement) is an Israeli startup that has developed a digital platform for building a personal future through human counseling. The company's mission is to address the growing disparity between the effective retirement age and the increase in global life expectancy. FUTURING UP connects users with professional consultants through an online platform to help them plan and build their personal future in an affordable and accessible way. The platform incorporates virtual human counseling and AI solutions, including guidance from "future advisors" who are experts in career development, personal coaching, and financial consulting. The company's approach is based on the "Life Equilibrium Model" developed by its founders and Professor Dan Ariely.

Funding history · 3 rounds · — total

2022-04
Grant Undisclosed
2019-07
Seed Undisclosed
★ ExitValley Equity Crowdfunding PlatformExitValley
2018-11
Grant Undisclosed

Headcount over time

From 5 (2019-04) to 3 (2024-03) · -2 (-40%) · 16 points · source: Finder history + radar grounding
80 2019-04 2024-03

Q&A

What is FUTURING UP's primary focus?
FUTURING UP is a digital platform that provides personal, occupational, and financial assistance for individuals facing dismissal, retirement, or early retirement, particularly those aged 45 and older.
When was FUTURING UP founded?
FUTURING UP was founded in July 2017.
What is the total amount of funding FUTURING UP has raised?
FUTURING UP has raised a total of $527,000.
When was FUTURING UP's most recent funding round?
FUTURING UP's most recent funding round was a Grant in May 2022.
Which investor participated in FUTURING UP's August 2019 funding round?
ExitValley participated in FUTURING UP's funding round in August 2019.
How many employees does FUTURING UP currently have?
FUTURING UP has 1-10 employees.
Who are the co-founders of FUTURING UP?
The co-founders of FUTURING UP are Alex Kaplun, who serves as Co-founder & CEO, and Shoshy Borenstein, who is Co-founder & CPO.
What is the core technology behind FUTURING UP's platform?
FUTURING UP's technology is based on the "Life Equilibrium Model" developed by its founders and Professor Dan Ariely.

Team · 2

Shoshi Bornstein
Founder · Co-Founder
Alex Kaplun
Founder · Co-Founder

Sectors & technology

Primary sector
Education & Knowledge Technologies
Sub-sectors
Business SoftwareOperations SolutionsHuman Resources ManagementEducation & Knowledge TechnologiesAssessment & Verification
Technologies
Platforms & InterfacesSoftware
Target customers
Enterprise & Professional ServicesResearch & Consulting ServicesManagement ConsultingConsumersDemographics & FamilySeniors
Business model
B2B2C

Highlights

Verified

Tags

future-of-workhrsoftware-applicationsseniors
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

Websitehugedomains.com/domain_profile.cfm?d=futuringup.com
LinkedInlinkedin.com/company/18187694
Facebookfacebook.com/FuturingUp

Identifiers & details

Legal nameFuturingUp Technologies Ltd.
Founded2017-7
Employees (exact)3

Radar intelligence

Web history (Wayback)

Domainhugedomains.com

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)515690527
Statusפעילה
Corp typeישראלית חברה פרטית
Incorporated2017-07-13
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)yes
Last annual report2020
Active charges / liens0
Registry events0
Registered addressהרוקמים 26 חולון