Highlights
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About
AI-powered Customer Data and Marketing Platform
Fullpath is an AI-powered customer data and experience platform built for automotive retailers. It unifies dealership first-party data from CRM, DMS, website, ads, inventory and incentives into a single customer data platform, then activates it through AI-driven digital advertising, email/SMS, website personalization and sales enablement tools. Dealers, dealer groups and OEM programs use Fullpath to improve lead conversion, reduce marketing waste, and create hyper-personalized shopping journeys that grow lifetime customer value.
Identity
| Name | Fullpath |
|---|---|
| Slug | fullpath |
| Former names | AutoLeadStar |
| Type / kind | startup |
| Crunchbase ID | autoleadstar |
| Source _id | agxzfmlsbGlzdHNpdGVyGAsSC05ld19Db21wYW55GICAoLH09oUIDA |
Status
| Status | acquired |
|---|---|
| Status reason | Acquired by Cox Automotive on Apr 2026 |
| Last update | 2026-05-17 |
Location
| HQ country code | IL |
|---|---|
| HQ region/district | Jerusalem District |
| HQ city | Jerusalem |
| HQ address | Yossi Ben Yo'ezer St 34, Jerusalem, Israel |
Web & social
Classifications
Primary sector Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Artificial IntelligenceMachine Learning
Target customers
Industrial ManufacturingDiscrete IndustriesAutomotive
Business models
B2B
Tags
enterprise-solutionsecommerceretailmobile-applicationssales-automationcustomer-engagementartificial-intelligenceautomotivemarketingmachine-learningautomation
Funding
| Total raised | $57.0M |
|---|---|
| Current stage | Acquired |
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