Total raised
$57.0M
Last: Series C 2022-11
Stage
Acquired
Founded
2015
Headcount
260
HQ
Jerusalem
Sector
Business Software
About
Fullpath is an AI-powered customer data and experience platform built for automotive retailers. It unifies dealership first-party data from CRM, DMS, website, ads, inventory and incentives into a single customer data platform, then activates it through AI-driven digital advertising, email/SMS, website personalization and sales enablement tools. Dealers, dealer groups and OEM programs use Fullpath to improve lead conversion, reduce marketing waste, and create hyper-personalized shopping journeys that grow lifetime customer value.
Funding history · 4 rounds · $57.0M total
2022-11
Series C
$40.0M
2020-06
Series B
$10.0M
2018-06
Series A
$5.0M
2015-06
Seed
$2.0M
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Artificial IntelligenceMachine Learning
Target customers
Industrial ManufacturingDiscrete IndustriesAutomotive
Business model
B2B
Highlights
Verified
Tags
enterprise-solutionsecommerceretailmobile-applicationssales-automationcustomer-engagementartificial-intelligenceautomotivemarketingmachine-learningautomation