Freshub

Freshub developed a Smart Kitchen Commerce platform that connects grocery retailers and connected-appliance manufacturers to consumer kitchens.

Business Software
Acquired by IKAN Holdings
Acquired Giv'at Shmuel, Israel Founded 2012
LinkedIn
Last updated 2026-07-19
Total raised
$6.6M
Last: Undisclosed Round 2014-04
Stage
Acquired
Founded
2012
Headcount
5
HQ
Giv'at Shmuel, Israel
Sector
Business Software

About

Freshub is the developer of the Smart Kitchen Commerce platform, a solution that seamlessly connects grocery retailers and connected-appliance manufacturers to consumer kitchens. Its solution aims to make IoT-driven smart kitchens a reality by transforming any appliance into a smart appliance. Freshub offers consumers direct access to their chosen retailers from the comfort of home, allowing them to easily add items to online shopping carts, maintain dynamic shopping lists, and clip digital coupons. These activities can be done via voice commands or by simply scanning the items barcode on display-enabled connected kitchen appliances, including refrigerators, microwaves, countertop music players, coffee machines, and more.

Funding history · 3 rounds · $6.6M total

2017-05
B Round $4.0M
2014-03
A Round $1.3M
★ Michael AmarXevin Investments
2012-12
Seed $1.3M
★ Michael Amar★ Xevin InvestmentsOurCrowd

Headcount over time

From 16 (2018-08) to 4 (2024-11) · -12 (-75%) · 7 points · source: Finder history + radar grounding
160 2018-08 2024-11

Q&A

What is Freshub's primary business?
Freshub develops a Smart Kitchen Commerce platform that connects grocery retailers and connected-appliance manufacturers to consumer kitchens, aiming to enable IoT-driven smart kitchens.
When was Freshub founded?
Freshub was founded in June 2012.
What is Freshub's current operational status?
Freshub is currently inactive, having been acquired by IKAN Holdings in June 2019 and ceasing operations.
How much funding has Freshub raised in total?
Freshub has raised a total of $1,300,000.
When was Freshub's last funding round and how much was raised?
Freshub's last funding round was in April 2014, raising $1,300,000.
Which investor participated in Freshub's January 2013 funding round?
Xevin Investments participated in Freshub's funding round in January 2013.
What is Freshub's primary sector?
Freshub's primary sector is Business Software.

Team · 1

Founder · Founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing SolutionsAdvertising Platforms
Technologies
CommunicationsIOTPlatforms & InterfacesSoftware
Target customers
Commerce & RetailDistribution ChannelsSupermarketsConsumersProfessionals & Gig EconomyOnline Retailers
Business model
B2B2C

Highlights

Verified

Tags

smart-homesupermarketsiotonline-shoppingfoodtechretailretailersecommerceonline-retailersshopping-experiencegesture-recognition
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)

External links

LinkedInlinkedin.com/company/3033154

Identifiers & details

Founded2012-6
Employees (exact)5
OfficesHackensack
Status reasonAcquired (Inactive) by IKAN Holdings on Jun 2019 - ceased to operate

Acquisitions & public offerings

Acquired by IKAN Holdings 2019-06

Radar intelligence

Patents

EPO3

Israeli Companies Registrar (רשם החברות / ICA)

Registrar # (ח.פ.)514760578
Statusמחוסלת מרצון — CLOSED
Corp typeישראלית חברה פרטית
Incorporated2012-04-04
Purposeלעסוק בכל עיסוק חוקי
Liabilityמוגבלת
In violation (unfiled)no
Last annual report2021
Active charges / liens0
Registry events0
Registered addressהסיבים 24 פתח תקווה