Last updated 2026-07-20
- Raised Seed round, Jan 2023
Total raised
—
Stage
Pre-Funding
Founded
2022
Headcount
2
HQ
Herzliya, Israel
Sector
Business Software
About
Fourplace automates and manages the complete Direct-to-Consumer (DTC) sales process for traditional brands. The company provides an innovative Ecommerce-Platform-as-a-Service designed to equip brands with essential tools for success in the digital landscape, addressing the challenges consumer product brands face when moving into online DTC and Marketplace operations due to a lack of necessary infrastructure.
Funding history · 1 round · — total
2023-01
Seed
Undisclosed
Headcount over time
From 3 (2023-11) to 2 (2024-03) · -1 (-33%) · 2 points · source: Finder history + radar grounding
Q&A
- What is FOURPLACE's primary business?
- FOURPLACE automates and manages the complete Direct-to-Consumer (DTC) sales process for traditional brands, offering an Ecommerce-Platform-as-a-Service solution.
- When was FOURPLACE founded?
- FOURPLACE was founded in January 2022.
- Where is FOURPLACE headquartered?
- FOURPLACE is headquartered in Herzliya, Israel.
- Who is the CEO of FOURPLACE?
- Yuval Atad is the Co-founder & CEO of FOURPLACE.
- What is FOURPLACE's primary sector?
- FOURPLACE's primary sector is Business Software.
- What business models does FOURPLACE utilize?
- FOURPLACE utilizes B2B2C and B2B business models.
- What is the product stage of FOURPLACE?
- FOURPLACE's product is currently in the alpha stage.
Team · 1
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutions
Technologies
Platforms & Interfaces
Target customers
Commerce & Retail
Business model
B2B2CB2B
Highlights
Verified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | four.place/ |
|---|---|
| linkedin.com/company/77060372 | |
| facebook.com/profile.php?id=100081162402462 |
Identifiers & details
| Founded | 2022-1 |
|---|---|
| Employees (exact) | 2 |
Radar intelligence
Web history (Wayback)
| Domain | four.place |
|---|
Certificate / subdomain footprint
| Subdomains | 5 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516470762 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-10-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | yes |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 2 — violation (1), annual_report (1) |
| Registered address | מצדה 7 בני ברק |
Recent registry events
| Date | Event |
|---|---|
| 2026-06-25 | עדכון הפרה |
| 2025-11-11 | דו~ח שנתי |