Last updated 2026-07-20
- Raised $7M Series C led by A/O PropTech, Sep 2019
- Raised $17M Series B led by Deutsche Telekom Capital Partners (DTCP), May 2017
- Raised $2M Series A led by JAL Ventures, Oct 2015
Total raised
$26.0M
Last: Undisclosed Round 2019-09
Stage
Mature
Founded
2008
Headcount
200
HQ
Yokne'am Illit, Israel
Sector
Business Software
About
Fornova provides market intelligence and market visibility solutions for hotels, utilizing patented image-based scanning technology to analyze online hospitality data. They offer products for monitoring pricing, ranking, and distribution, and for boosting hotel bookings. Fornova also has a retail business, Goldenfeeds, which provides data aggregation and feed services for online retailers. The company helps hotels, online travel agencies (OTAs), car rental companies, and aggregators turn data into profit by using real intelligence to align their entire organization (from revenue and distribution to sales, eCommerce, and operations) so they can make smarter decisions together. [2, 11]
Funding history · 3 rounds · $26.0M total
3 events/rounds · $26.0M Total Funding: $26.0M in Private Equity
Sep 2019
May 2017
Oct 2015
Headcount over time
200 employees (2026-09) · 1 point
Offices
Yokne'am Illit, Israel · HQ / main office
Show all offices (3 more)
- New York, United States
- Amsterdam, Netherlands
- London, United Kingdom
Q&A
- What is Fornova's primary business?
- Fornova provides business intelligence solutions for travel, hospitality, and retail companies to optimize revenue and distribution while reducing costs.
- How many employees does Fornova have?
- Fornova has between 51 and 200 employees.
- When was Fornova founded?
- Fornova was founded in February 2008.
- What is Fornova's total funding to date?
- Fornova has raised a total of $25,000,000 USD.
- When was Fornova's most recent funding round and who were the investors?
- Fornova's most recent funding round occurred in September 2019, with investments from JAL Ventures and Forestay Capital.
- What technology does Fornova use for price comparison?
- Fornova uses its patented VisualScan technology to monitor over 100,000 travel/hospitality websites and conduct 1.25 billion price comparisons monthly.
- Does Fornova have a retail business segment?
- Yes, Fornova's retail business, Goldenfeeds, acts as a data aggregator and feed provider for online retailers, serving 130 clients including 26 of the top-500 eCommerce brands in the United States.
- Where are Fornova's headquarters located?
- Fornova's headquarters are located in Yokne'am Illit, Israel.
Team · 14
Dori Stein
Founder · CEO
Michael Rubanovich
Founder · Co-Founder and GM Israel
Dmitry Babitsky
Founder · Co-Founder, Chief Scientist
Einav Netzer
CFO
Nir Dupler
COO
David Samuel
Chairman & CEO
Alex Kogan
Vice President Of Quality
Eyal Mosberg
Vice President Operations
Tom Mirkin
VP Global Support
Zoltan Almasi
VP R&D
Ujjwal S.
Chief Revenue Officer (CRO)
Martin Sabag
Vice President Product
Michail Tzouvelekis
Vice President of Marketing
Hagit Efrati
Vice President Human Resources
Sectors & technology
Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing Solutions
Technologies
Platforms & InterfacesWeb
Target customers
Travel & TourismHospitalityHotels
Business model
B2B
Highlights
1 Patents
Tags
hotelscompetitive-intelligenceonline-shoppingpricingbig-data-analyticsecommercetraveltechprice-comparisonhospitalitymarketingbusiness-intelligencesaasretailers
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | fornova.com |
|---|---|
| linkedin.com/company/603615 | |
| facebook.com/fornovaltd |
Identifiers & details
| Legal name | Fornova Ltd. |
|---|---|
| Founded | 2008-2 |
| Employees (exact) | 200 |
| Offices | New York; Amsterdam; London |
Radar intelligence
Patents
| EPO | 3 |
|---|
Web history (Wayback)
| Domain | fornova.com |
|---|
Certificate / subdomain footprint
| Subdomains | 69 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 514095413 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2008-02-03 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2024 |
| Active charges / liens | 0 |
| Registry events | 2 — shares_capital (2) |
| Registered address | חורש האלונים 12 רמת ישי |
Recent registry events
| Date | Event |
|---|---|
| 2026-04-23 | העברת מניות |
| 2026-04-23 | הקצאת מניות |