Fornova

Business Intelligence for Travel, Hospitality, and Retail

Business Software
Active
Mature Yokne'am Illit, Israel Founded 2008
Last updated 2026-06-18
Total raised
$25.0M
Last: 2019-09
Stage
Mature
Founded
2008
Headcount
168
HQ
Yokne'am Illit, Israel
Sector
Business Software

About

Fornova enables travel and hospitality companies to optimize their revenue and distribution while reducing costs. The company helps hotels, online travel agencies (OTAs), car rental companies, and aggregators turn data into profit by using real intelligence to align their entire organization (from revenue and distribution to sales, eCommerce, and operations) so they can make smarter decisions together. Fornova has corporate agreements with the majority of the world's top-10 largest hotel chains, as well as the biggest global OTAs. Using its patented VisualScan technology, Fornova monitors over 100,000 travel/hospitality websites and conducts 1.25 billion price comparisons every month. Fornova's retail business, Goldenfeeds, is a data aggregator and feed provider. It generates, maintains, and distributes high-quality product data for online retailers to increase top and bottom-line revenue. Goldenfeeds counts 130 leading retailers as clients, including 26 of the top-500 eCommerce brands in the United States.

Funding history · 3 rounds · $25.0M total

Q&A

What is Fornova's primary business?
Fornova provides business intelligence solutions for travel, hospitality, and retail companies to optimize revenue and distribution while reducing costs.
How many employees does Fornova have?
Fornova has between 51 and 200 employees.
When was Fornova founded?
Fornova was founded in February 2008.
What is Fornova's total funding to date?
Fornova has raised a total of $25,000,000 USD.
When was Fornova's most recent funding round and who were the investors?
Fornova's most recent funding round occurred in September 2019, with investments from JAL Ventures and Forestay Capital.
What technology does Fornova use for price comparison?
Fornova uses its patented VisualScan technology to monitor over 100,000 travel/hospitality websites and conduct 1.25 billion price comparisons monthly.
Does Fornova have a retail business segment?
Yes, Fornova's retail business, Goldenfeeds, acts as a data aggregator and feed provider for online retailers, serving 130 clients including 26 of the top-500 eCommerce brands in the United States.
Where are Fornova's headquarters located?
Fornova's headquarters are located in Yokne'am Illit, Israel.

Team · 3

Founder · Co-founder & Chief Scientist
LinkedIn ↗
Founder · Co-founder & GM Israel
LinkedIn ↗
Founder · Co-founder (No longer with the company)
LinkedIn ↗

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareIT, R&D & Data SolutionsData Analysis & Decision SupportSales & Marketing Solutions
Technologies
Platforms & InterfacesWeb
Target customers
Travel & TourismHospitalityHotels
Business model
B2B

Highlights

1 Patents

Tags

hotelscompetitive-intelligenceonline-shoppingpricingbig-data-analyticsecommercetraveltechprice-comparisonhospitalitymarketingbusiness-intelligencesaasretailers
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