Fondue

Cashback Management Platform for eCommerce Websites

Business Software
Acquired by Postscript
Acquired Tel Aviv-Yafo Founded 2021
Total raised
$10.5M
Last: Seed 2022-09
Stage
Acquired
Founded
2021
Headcount
13
HQ
Tel Aviv-Yafo
Sector
Business Software

About

Fondue is the developer of CashBack, an eCommerce platform to help brands drive profitable growth. Seamlessly brand embedded, CashBack replaces discount codes and allows shoppers to choose the incentive that means the most to them. CashBack is designed to provide brands with increased conversions, profit, engagement, and cash flow.

Fondue works with more than 100 merchants, including emerging and publicly traded brands, dropshippers, digitally native vertical brands, and marketplaces.

Fondue is developed by Pen to Paper Ltd.

Funding history · 1 round · $10.5M total

2022-09
Seed $10.5M

Company Intelligence Q&A

Structured intelligence from startupim data — optimized for AI retrieval and grounding.

What is Fondue's primary product?
Fondue developed CashBack, an eCommerce platform designed to help brands achieve profitable growth by replacing discount codes with a seamless, brand-embedded incentive choice for shoppers.
When was Fondue founded?
Fondue was founded in May 2021.
How much funding has Fondue raised in total?
Fondue has raised a total of $10.5 million in funding.
When did Fondue complete its Seed funding round and who were the lead investors?
In September 2022, Fondue completed a Seed funding round of $10.5 million. The lead investors were Hanaco Ventures and Quiet Capital.
How many employees does Fondue have?
Fondue has 13 employees, falling within the 11-50 employee bucket.
When was Fondue acquired and by which company?
Fondue was acquired by Postscript in July 2023.
Where is Fondue's headquarters located?
Fondue's headquarters is located in Tel Aviv-Yafo, Israel.
Does Fondue have any offices outside of Israel?
Yes, Fondue has an office in New York, NY, USA.
What is the legal name of the entity that developed Fondue's product?
Fondue's product, CashBack, was developed by Pen to Paper Ltd.

Sectors & technology

Primary sector
Business Software
Sub-sectors
Business SoftwareSales & Marketing Solutionse-Commerce Tools
Technologies
Platforms & InterfacesPlug-in
Target customers
Commerce & RetailDistribution ChannelsDirect-to-consumereCommerce Platforms
Business model
B2B2C

Highlights

Verified