Last updated 2026-09-03
- Acquired by Postscript, Jul 2023
- Raised $10.5M Seed round led by Gaingels, Sep 2022
Total raised
$10.5M
Last: Undisclosed Round 2022-09
Stage
Acquired
Founded
2021
Headcount
6
HQ
Tel Aviv-Yafo, Israel
Sector
Business Software
About
Fondue is the developer of CashBack, an eCommerce platform designed to help brands increase conversion, profit, engagement, and cash flow by replacing traditional discount codes with a brand-embedded CashBack model. Shoppers can choose their incentive post-purchase, such as store credit, gift cards, or cash. Fondue works with over 100 merchants, including emerging brands, publicly traded companies, dropshippers, and marketplaces.
Funding history · 1 round · $10.5M total
1 event/round · $10.5M Total Funding: $10.5M in Private Equity
Sep 2022
★ Gaingels★ Quiet Capital★ Sugar Capital★ Starting Line★ Hanaco Ventures★ Infinity Ventures★ Ground Up Ventures★ R-Squared VenturesLooxRampMelioPlaidVenmoCasperCandidCatchCoJAM FundCarrawayThumbtackTheRealRealPerry EllisSamsung NextVerissimo VenturesLoox founders/executivesRamp founders/executivesMelio founders/executivesPlaid founders/executivesVenmo founders/executivesCasper founders/executivesCandid founders/executivesCatchCo founders/executivesCarraway founders/executivesThumbtack founders/executivesTheRealReal founders/executivesPerry Ellis founders/executives
Headcount over time
6 employees (2026-09) · 1 point
Offices
Tel Aviv-Yafo, Israel · HQ / main office
Show all offices (1 more)
- New York, United States
Q&A
- What is Fondue's primary business?
- Fondue is a developer of a Cashback Management Platform for eCommerce Websites, designed to help brands drive profitable growth by replacing discount codes with CashBack incentives.
- When was Fondue acquired and by whom?
- Fondue was acquired by Postscript in July 2023.
- How much funding has Fondue raised in total?
- Fondue has raised a total of $10.5 million.
- Which investors participated in Fondue's funding round?
- Fondue's funding round in September 2022 was led by Hanaco Ventures and Quiet Capital.
- What is the employee count for Fondue?
- Fondue has an employee count in the 11-50 range.
- Where is Fondue's headquarters located?
- Fondue's headquarters is located in Tel Aviv-Yafo, Israel.
- When was Fondue founded?
- Fondue was founded in May 2021.
- What is Fondue's primary sector?
- Fondue's primary sector is Business Software, specifically focusing on Sales & Marketing Solutions and e-Commerce Tools.
Team · 5
Oren Charnoff
Founder · Co-founder & CEO
Abraham Lucey
Founder · Co-Founder & COO
William Herlands
Founder · Co-founder & CTO
Omri Mosseri
VP R&D
Carly Wallace
CEO
Sectors & technology
Primary sector
Business Software
Target customers
Business model
B2B
Highlights
Verified
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | getfondue.com/ |
|---|---|
| linkedin.com/company/80002353 |
Identifiers & details
| Legal name | Pen to Paper Ltd. |
|---|---|
| Founded | 2021-5 |
| Employees (exact) | 6 |
| Offices | New York |
| Status reason | Acquired by Postscript on Jul, 2023 |
Acquisitions & public offerings
Acquired by Postscript 2023-07
Radar intelligence
Patents
| EPO | 2 |
|---|
Web history (Wayback)
| Domain | getfondue.com |
|---|
Certificate / subdomain footprint
| Subdomains | 24 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516407707 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-06-02 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2025 |
| Active charges / liens | 0 |
| Registry events | 0 |
| Registered address | שץ גגה גרשון 41 תל אביב - יפו |