Flycatcher Toys

Cross-platform Paper and Digital Drawing Toys

Media & Entertainment Technologies
Active
Mature Kefar Sava, Israel Founded 2013
Last updated 2026-06-18
Total raised
Stage
Mature
Founded
2013
Headcount
16
HQ
Kefar Sava, Israel
Sector
Media & Entertainment Technologies

About

Flycatcher invents and develops connected toys that combine real-life and digital play. The company's first toy, PaintingLulu, is a digital coloring book that allows children to switch between coloring on paper and on digital devices. Flycatcher's smART sketcher projector is an app-based toy that lets kids sketch, draw, and write. Kids can download photos from any mobile device or use the app's preloaded packs for activities that bridge the gap between schoolwork, homework, and play. Flycatcher's smART Pixelator enables kids to pixelate any design using their smart device, Bluetooth connectivity, and easy-to-follow lights. They can engineer 2D and 3D projects with smART Pixel Beads, Pixel Pegs, or Pixel Sequins. The company's products balance physical and digital activities and encourage interaction between kids and adults.

Q&A

What is Flycatcher Toys' primary business?
Flycatcher Toys invents and develops connected toys that combine real-life and digital play, focusing on cross-platform paper and digital drawing toys.
When was Flycatcher Toys founded?
Flycatcher Toys was founded in April 2013.
Where is Flycatcher Toys headquartered?
Flycatcher Toys is headquartered in Kefar Sava, Israel, with an additional office in New York, United States.
What are some of Flycatcher Toys' key products?
Flycatcher Toys' key products include PaintingLulu, a digital coloring book; smART sketcher projector, an app-based toy for sketching and drawing; and smART Pixelator, which allows kids to pixelate designs for 2D and 3D projects.
How many employees does Flycatcher Toys have?
Flycatcher Toys has an employee count in the 11-50 range.
Who are the founders of Flycatcher Toys?
The founders of Flycatcher Toys are Shay Chen, who serves as Founder & CEO, and Shachar Limor, who is Co-founder & CTO.
What is Flycatcher Toys' primary sector?
Flycatcher Toys' primary sector is Media & Entertainment Technologies.
What types of customers does Flycatcher Toys target?
Flycatcher Toys targets consumers, specifically children and parents, and also has applications in education, including Pre-Kindergarten, K12 Education, and Higher Education.

Team · 2

Founder · Founder & CEO
LinkedIn ↗
Founder · Co-founder & CTO
LinkedIn ↗

Sectors & technology

Primary sector
Media & Entertainment Technologies
Sub-sectors
Media & Entertainment TechnologiesDigital Content Engagement & EntertainmentEducation & Knowledge TechnologiesLearning/Self Learning Applications
Technologies
Platforms & InterfacesMobile
Target customers
ConsumersDemographics & FamilyChildrenParentsEducationPre-KindergartenK12 EducationHigher Education
Business model
B2C

Highlights

Verified

Tags

edutainmentchildrenchild-developmentgamesmobile-applicationscross-platformtoyspatent-pendinginteractiveedtechk-12pre-kstemhigher-education
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