Last updated 2026-07-26
- Raised $15.6M Series A led by Munich Re Ventures, Apr 2023
- Raised $5M Seed round led by Lightspeed Venture Partners, Jun 2021
Total raised
$20.6M
Last: Undisclosed Round 2021-06
Stage
Seed
Founded
2018
Headcount
22
HQ
Tel Aviv-Yafo, Israel
Sector
Fintech & Insurtech
About
Flow is focused on changing the way consumers make purchases in the physical world by moving the checkout directly to the user's shopping cart or basket. The company's solution uses machine vision to identify each item placed into or removed from the cart, eliminating unnecessary effort and reducing checkout time to zero. Flow's solution includes a large touchscreen on the cart, which offers personalized content such as suggestions and promotions based on past behavior and the products selected, store navigation, supplementary product information, and more. It can be added to existing shopping carts, requiring no major changes to the store.
Funding history · 2 rounds · $20.6M total
2023-04
A Round
$15.6M
★ Munich Re VenturesAt.inc/SV AngelLocalGlobeTriventuresLeah BusqueFuel CapitalULU VenturesAcrew CapitalBlank VenturesMS&AD VenturesAntoine NivardNola MastersonMontage VenturesLightspeed Venture Partners
2021-06
Seed
$5.0M
★ Lightspeed Venture PartnersM12NielsenLocalGlobeTriVenturesAcrew CapitalShlomo KramerAriel MaislosEhud WeinsteinKhosla VenturesLeiman SchlusselGlilot Capital Partners
Headcount over time
From 7 (2021-12) to 28 (2026-03) · +21 (+300%) · 27 points · source: Finder history + radar grounding
Q&A
- What is Flow's primary business?
- Flow provides an AI-enabled smart cart solution for offline retailers, designed to move the checkout process directly to the user's shopping cart or basket.
- When was Flow founded?
- Flow was founded in November 2018.
- What was Flow's previous company name?
- Flow was formerly known as Capitola.
- What is Flow's total funding raised to date?
- Flow has raised a total of $20.6 million USD.
- What is Flow's primary sector classification?
- Flow's primary sector is Fintech & Insurtech.
- Who are the co-founders of Flow?
- The co-founders of Flow include Sivan Iram (Co-founder & CEO), Amit Ben-Nathan (Co-founder & CPO), and Naor Rosenberg (Co-founder & CTO).
- Where is Flow's headquarters located?
- Flow's headquarters is located in Tel Aviv-Yafo, Israel.
Team · 3
Tomer Fael
Founder · Co-Founder & CTO
Assaf Gedalia
Founder · Co-founder & COO
Ben Pshedetzky
Founder · Co-founder & CPO
Sectors & technology
Primary sector
Fintech & Insurtech
Sub-sectors
Fintech & InsurtechInsurtech
Technologies
Artificial IntelligencePlatforms & InterfacesWeb
Target customers
Financial ServicesFinancial ProductsInsurance
Business model
B2B
Highlights
Verified
Tags
marketplaceinsurtechfintech
Full data — links, identifiers, deals & radar signals (jobs, patents, research, more)
External links
| Website | flowspecialty.com |
|---|---|
| linkedin.com/company/74905431 |
Identifiers & details
| Former names | Capitola |
|---|---|
| Founded | 2018-11 |
| Employees (exact) | 22 |
| Offices | Mountain View |
Radar intelligence
Open jobs — personio
| Total open | 3 |
|---|---|
| Remote | 0 |
| By department | Produktion (inkl. Postproduktion) (1), Redaktion (2) |
| By location | Berlin (2), Alle Standorte (1) |
| Title | Location | Department |
|---|---|---|
| Praktikant:in Produktion (d/w/m) | Berlin | Produktion (inkl. Postproduktion) |
| Praktikant:in Redaktion (d/w/m) | Berlin | Redaktion |
| Talentpool (Initiativbewerbung) | Alle Standorte | Redaktion |
Patents
| EPO | 8182 |
|---|
Publications (Crossref)
| Works | 10 |
|---|
GitHub
| Top repos | flow-for-vscode, flow-bin, vim-flow, flow-codemod, ocaml-ppx_gen_rec |
|---|
Web history (Wayback)
| Domain | flowspecialty.com |
|---|
Certificate / subdomain footprint
| Subdomains | 16 |
|---|
Israeli Companies Registrar (רשם החברות / ICA)
| Registrar # (ח.פ.) | 516461183 |
|---|---|
| Status | פעילה |
| Corp type | ישראלית חברה פרטית |
| Incorporated | 2021-09-05 |
| Purpose | לעסוק בכל עיסוק חוקי |
| Liability | מוגבלת |
| In violation (unfiled) | no |
| Last annual report | 2026 |
| Active charges / liens | 0 |
| Registry events | 6 — charge (3), other (1), annual_report (1), violation (1) |
| Registered address | דרך בגין 156 תל אביב - יפו |
Recent registry events
| Date | Event |
|---|---|
| 2025-08-20 | רישום שעבוד |
| 2026-04-15 | סילוק שעבוד |
| 2026-04-15 | סילוק שעבוד |
| 2025-08-12 | עדכון כתובת ו/או מען דיגיטלי |
| 2026-06-09 | דו~ח שנתי-הוספת בעל תפקיד |
| 2026-06-09 | עדכון הפרה |